Director, Brand Strategy – Management

Responsibilities

Define, protect, and evolve the core Salesforce brand strategy and identity
Develop, scale, and maintain structural frameworks for the brand
Partner with stakeholders to integrate foundational brand strategy into the business
Own brand research initiatives like the Global Brand Health Study
Monitor competitive positioning and cultural trends to identify growth opportunities
Requirements

10+ years of experience in brand strategy, brand insights, or brand management
Deep expertise in brand positioning and foundational brand strategy
Extensive experience managing complex brand architecture
Executive presence and the ability to present complex data to C-suite stakeholders
Exceptional systems-thinking skills
Proven track record of managing large-scale global insights projects
BA/BS required; Master's degree or MBA preferred

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