Foundations Product Management Cross-Media Intelligence

Foundations Product Management For Cross-Media Intelligence (XMI)

LiveRamp is the data collaboration platform of choice for the world's most innovative companies. A groundbreaking leader in consumer privacy, data ethics, and foundational identity, LiveRamp is setting the new standard for building a connected customer view with unmatched clarity and context while protecting precious brand and consumer trust. LiveRamp offers complete flexibility to collaborate wherever data lives to support the widest range of data collaboration use caseswithin organizations, between brands, and across its premier global network of top-quality partners.
Hundreds of global innovators, from iconic consumer brands and tech giants to banks, retailers, and healthcare leaders turn to LiveRamp to build enduring brand and business value by deepening customer engagement and loyalty, activating new partnerships, and maximizing the value of their first-party data while staying on the forefront of rapidly evolving compliance and privacy requirements.
As Foundations Product Management for Cross-Media Intelligence (XMI), you will own the foundational product strategy, roadmap, and execution for the Cross-Media Intelligence Clean Room and its underlying "measurement operating system." XMI is LiveRamp's advanced measurement offering within LiveRamp Clean Room, providing marketers with a single, deduplicated view of campaign performance across linear TV, CTV, digital, social platforms, publishers, and DSPs.
You will sit at the intersection of platform foundations and cross-media measurement: defining core capabilities that power standardized XMI reporting (reach, frequency, lift, attribution, incrementality), orchestrating complex multi-party workflows across publishers and brands, and ensuring the platform can scale from flagship enterprise clients to a broader portfolio of use cases. You will partner closely with Data Science, Engineering, Solutions Product, and GTM leaders to turn customer and market needs into a robust, extensible foundations roadmap for XMI.
You will:
Set the foundations vision and roadmap for XMI
Own core XMI clean room and measurement platform capabilities
Translate customer and market needs into product requirements
Drive cross-functional collaboration
Establish measurement & governance for XMI foundations
Your team will:
Define and evolve the core product surfaces that power XMI inside LiveRamp Clean Room, including configuration UIs, templates, and admin tooling for brands, agencies, publishers, and internal teams.
Partner with Data Science and Engineering to deliver scalable, resilient, and transparent cross-media measurement capabilities that can be reused across customers and verticals, not just one-off implementations.
Collaborate with GTM and Services to encode best practices (data requirements, QA patterns, learning agendas, standard run schedules) into the product so customers can onboard and see value faster.
Support internal product and commercial teams with clear artifacts (PRDs, UX flows, playbooks, training) that connect XMI capabilities to customer outcomes and case studies.
About you:
10+ years of experience in B2B SaaS product management, including 35+ years leading PMs and/or cross-functional product pods; experience with data, analytics, or ad/marketing technology required.
Deep familiarity with cross-media measurement concepts and workflowsreach/frequency, overlap, lift, incrementality, attribution, and audience-level reportingand how they're implemented in practice across TV, CTV, digital, and social.
Strong systems and platform mindset; proven ability to design horizontal capabilities (data models, configuration frameworks, templates, APIs) that can support diverse verticals and use cases through configuration rather than custom code.
Demonstrated success partnering with Data Science and Engineering to ship data- and ML-heavy features, including comfort working through trade-offs in methodology, performance, and cost.
Excellent cross-functional communication skills; able to build trusted partnerships with GTM, Services, and external stakeholders and to crisply articulate complex technical concepts to non-technical audiences.
Comfortable operating in ambiguity and iterating quickly in an emerging, first-to-market product area, while maintaining high standards for quality and transparency.
Bachelor's degree in a technical, quantitative, or business field (e.g., Computer Science, Statistics, Engineering, Economics) or equivalent practical experience; advanced degree a plus.
Preferred skills:
Direct experience building products for measurement providers, clean rooms, MMM/MTA platforms, or cross-media analytics solutions.
Hands-on familiarity with cloud-based data and analytics stacks (e.g., BigQuery/Snowflake, Spark, Airflow, dbt) and with working with large-scale event/identity data sets.
Experience collaborating with publishers, platforms, and/or retail media networks on data-sharing and measurement programs, including navigating requirements for neutrality, transparency, and privacy.
Comfort working with internal and external documentation (help docs, PRDs, training) and turning them into productized experiences that reduce manual services lift.
The approximate annual base compensation range is $174,500 to $256,500. The actual offer, reflecting the total compensation package and benefits, will be determined by a number of factors including the applicant's experience, knowledge, skills, and abilities, geography, as well as internal equity among our team.