Senior Field Marketing Manager

Responsibilities

Develop and execute the North America field marketing strategy aligned with marketing and sales objectives, and in close collaboration with the European field marketing teams.

Build and deliver the local marketing plan focusing on regional brand awareness, demand generation and customer advocacy.

Forecast and track pipeline performance against quarterly and annual goals, identifying and troubleshooting data gaps and inconsistencies and partnering closely with the regional SDR teams to drive quality pipeline.

Identify opportunities to optimize budget allocation and maximize ROI.

Encourage a culture of experimentation to drive innovation across marketing channels, keeping the company at the forefront of industry trends.

Orchestrate and optimize integrated marketing campaigns, including digital, events, and ABM initiatives.

Collaborate with the integrated marketing team to localize global content strategies.

Plan and execute high-impact industry events, conferences, and customer-focused Experiences, with a small team.

Work with the growth marketing team on localised, targeted, conversion-focused campaigns.

Leverage advanced digital marketing channels such as paid media, content marketing, SEO, and email to create high-performing campaigns.

Act as the key liaison between marketing and leadership in North America, ensuring alignment and collaboration to achieve revenue targets.

Be part of the extended leadership team in North America, helping influence decision making and outcomes.

Lead the marketing partnership with the SDR organization to optimize handoffs and pipeline performance.

Maintain pipeline accountability by tracking and analyzing performance against shared objectives.

Manage a small team, focused on uncovering opportunities for growth and hands on execution.

Be known as the single voice of marketing in the region, with a primary responsibility for field marketing and pipeline generation, but a secondary responsibility of being a dot connector for all marketing activations in NAM.

Requirements

5+ years of experience in B2B SaaS marketing and leadership, with a focus on field marketing and demand generation.

Proven track record of developing and executing successful field marketing strategies in North America.

Extensive experience in demand generation, pipeline creation, and campaign execution across competitive and mature markets.

Experience building, leading and developing teams including direct and dotted line reports

Experience in managing and forecasting budgets, and partnering with finance and data teams to measure and report on ROI from brand, demand and customer marketing.

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