Director, Field Marketing - Mass Engagement

Develop and execute a comprehensive field marketing strategy spanning peer-to-peer events, canvassing, collegiate programs, and community activations

Establish scalable models, playbooks, and performance standards that enable local adaptation while ensuring brand and mission consistency

Lead annual and multi-year planning for field engagement growth and investment

Ensure all field programs reflect IJM’s ethical engagement standards and commitment to dignity

Oversee the strategy and execution of peer-to-peer fundraising events and face‑to‑face engagement initiatives

Partner with external agencies and vendors to manage canvassing operations, training standards, and performance outcomes

Optimize supporter recruitment, conversion, and follow‑up experiences from field interactions

Ensure seamless integration between field-acquired supporters and broader retention and stewardship pathways

Lead strategy for collegiate engagement, including student chapters, campus events, and young adult mobilization

Strengthen leadership development pipelines for student and emerging leaders

Partner with internal teams to ensure collegiate audiences receive age‑appropriate, mission‑centered engagement journeys

Collaborate with Brand, Digital, Social Media, Creative, Data & Insights, and Retention teams to align field initiatives with national campaigns and messaging

Ensure field insights inform broader marketing, fundraising, and supporter experience strategies

Serve as a key contributor to integrated campaign planning and execution

Track and report on field marketing performance, including participation, revenue, cost‑efficiency, and downstream retention outcomes

Identify growth opportunities, risks, and emerging trends within field engagement channels

Lead testing and innovation to improve engagement models, supporter experience, and ROI

Lead and mentor a high‑performing field marketing team

Foster a collaborative, growth‑oriented, and mission‑centered team culture

Support cross‑functional working groups and shared learning across engagement teams

Participation in IJM’s community of spiritual formation

Requirements

10–15 years of experience in field marketing, experiential marketing, peer‑to‑peer fundraising, or grassroots engagement, preferably within a nonprofit or mission‑driven organization

Proven track record of building and scaling field‑based engagement or fundraising programs

Experience managing vendors, agencies, or distributed field teams

Strong strategic planning, budgeting, and performance optimization experience

Demonstrated ability to lead cross‑functional initiatives and influence without direct authority

Excellent written and verbal communication skills with a strong commitment to mission‑aligned storytelling

Expertise in field marketing performance metrics, ROI analysis, and cost modeling

Familiarity with CRM systems and supporter data flows from field to digital environments

Strong understanding of peer‑to‑peer fundraising, events, and face‑to‑face engagement best practices

Ability to translate field insights into actionable national strategies

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