Director, Brand Engagement

Director of Brand Engagement Paula's Choice is a global skincare leader. We are looking for a Director of Brand Engagement to lead our earned brand strategy and community building across social media and influencer channels.
Responsibilities Mentor and develop a high‑performing team in PR, social and influencer marketing.
Craft compelling narratives that resonate with community and target audiences, keeping a pulse on culture and social conversations.
Partner with cross‑functional teams, including marketing, creative, product development and key countries to integrate communications plans.
Develop and implement a comprehensive global advocacy strategy, sourcing talent and creator partners to develop content that aligns with brand vision.
Cultivate and manage relationships with key influencers, brand ambassadors and media partners to drive brand love and engagement.
Generate data‑driven insights to track KPIs, optimize campaign performance and measure impact of activations.
Other responsibilities as assigned by your manager.
Qualifications 10+ years of experience in social and influencer strategy in a leadership role.
Deep knowledge of influencer marketing and social platforms, and how to leverage them for business goals, including emerging trends.
Proven experience with content creation, influencer and ambassador programs, community management, and brand communications.
Experience developing compelling influencer campaigns and effective content strategies.
Exceptional organizational skills and high attention to detail.
Strong written and verbal communication skills, including ability to lead internal and executive level meetings and presentations.
Creative problem‑solving ability.
Ability to develop solid relationships and lead with influence.
Experience managing in complex, matrixed and fast‑paced environments.
Benefits Generous paid time off, including time off to volunteer.
Learning and development resources to support personal and professional growth.
Wellness benefits such as a meditation app membership, product discounts, and free samples.
Flexibility to work remotely; hybrid or on‑site options available in Seattle.
Dog‑friendly office.
Details Location: Hybrid, Seattle HQ.
Hours: Typical PST business hours with some flexibility required.
Physical requirements: Ability to handle long periods of sitting and screen time.
Travel: Up to 15%.
Salary Approximate salary range: $155,000 – $170,000 USD annually, based on experience and location.
Note: At any time, with or without notice, Paula's Choice reserves the right to add, delete, or change the position's requirements.

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