Director of Brand Engagement
Paula's Choice is a global skincare leader. We are looking for a Director of Brand Engagement to lead our earned brand strategy and community building across social media and influencer channels.
Responsibilities
- Mentor and develop a high‑performing team in PR, social and influencer marketing.
- Craft compelling narratives that resonate with community and target audiences, keeping a pulse on culture and social conversations.
- Partner with cross‑functional teams, including marketing, creative, product development and key countries to integrate communications plans.
- Develop and implement a comprehensive global advocacy strategy, sourcing talent and creator partners to develop content that aligns with brand vision.
- Cultivate and manage relationships with key influencers, brand ambassadors and media partners to drive brand love and engagement.
- Generate data‑driven insights to track KPIs, optimize campaign performance and measure impact of activations.
- Other responsibilities as assigned by your manager.
Qualifications
- 10+ years of experience in social and influencer strategy in a leadership role.
- Deep knowledge of influencer marketing and social platforms, and how to leverage them for business goals, including emerging trends.
- Proven experience with content creation, influencer and ambassador programs, community management, and brand communications.
- Experience developing compelling influencer campaigns and effective content strategies.
- Exceptional organizational skills and high attention to detail.
- Strong written and verbal communication skills, including ability to lead internal and executive level meetings and presentations.
- Creative problem‑solving ability.
- Ability to develop solid relationships and lead with influence.
- Experience managing in complex, matrixed and fast‑paced environments.
Benefits
- Generous paid time off, including time off to volunteer.
- Learning and development resources to support personal and professional growth.
- Wellness benefits such as a meditation app membership, product discounts, and free samples.
- Flexibility to work remotely; hybrid or on‑site options available in Seattle.
- Dog‑friendly office.
Details
- Location: Hybrid, Seattle HQ.
- Hours: Typical PST business hours with some flexibility required.
- Physical requirements: Ability to handle long periods of sitting and screen time.
- Travel: Up to 15%.
Salary
Approximate salary range: $155,000 – $170,000 USD annually, based on experience and location.
Note: At any time, with or without notice, Paula's Choice reserves the right to add, delete, or change the position's requirements.
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