Director of Brand

Own category creation & narrative, defining a new category and establishing the brand's market story.

Lead creative direction, evolving Gravitee's visual identity and maintaining high quality across all platforms.

Stay hands-on in the creative process, from concept to production, ensuring the output meets brand standards.

Build, mentor, and scale a high-performing creative team while collaborating with cross-functional partners.

Measure creative effectiveness and utilize data to drive improvements in output quality and brand impact.

Requirements

Proven experience building out a new category (or repositioning a company into one) and leading the creative that made it land in the market.

A player-coach: genuinely hands-on in the craft and a proven manager of both internal teams and external agencies, freelancers, and production partners.

A standout portfolio spanning brand, campaign, video, and digital, with craft and originality at its core.

7+ years in creative roles, including 3+ years leading creative teams, ideally in B2B SaaS or technical/developer brands.

Strong narrative and storytelling instinct: able to turn complex, technical products into clear, emotionally resonant stories.

AI-native creative: hands-on experience using AI tools to accelerate concepting, production, and iteration without compromising quality.

Commercially minded, comfortable in a fast-paced scale-up, and able to connect creative work to pipeline and brand outcomes.

Excellent communication skills and a track record of strong cross-functional collaboration.

Hard Skills

Creative Strategy

Brand Development

Campaign Management

Video Production

Digital Marketing

Data Analysis

Storytelling

B2B SaaS Experience

Technical Product Communication

Portfolio Development

Soft Skills

Excellent Communication

Cross-Functional Collaboration

Mentoring

Hands-On Leadership

Commercial Mindset

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