Product Marketing Lead

About the Role Location: San Francisco, CA, United States
At Ripple, we’re building a world where value moves like information does today. Through our crypto solutions for financial institutions, businesses, governments, and developers, we are improving the global financial system and creating greater economic fairness and opportunity for more people in more places around the world.
We’re looking for an experienced Product Marketer with a background in blockchain, traditional finance, and decentralized finance (DeFi) to join our team. In this role, you will shape how Ripple’s institutional DeFi solutions are understood and adopted in the market, craft clear and differentiated positioning, and lead go‑to‑market strategies that translate technical capabilities into compelling value for institutional audiences.
What You’ll Do Be the subject matter expert in our prospective markets, customer/partner segments, and the competitive landscape, forming data‑driven viewpoints on growth strategies and tactics.
Drive go‑to‑market strategies across stablecoin payments, agentic commerce, and on‑chain credit.
Develop segment‑specific go‑to‑market strategies for Ripple’s institutional DeFi solutions, including defining and sizing target markets, influencing product strategy through deep market insights, and developing a solid GTM foundation with clear value proposition and messaging.
Work cross‑functionally to own the strategy, coordination, and execution of new product features and partner launches .
Partner with our business development team to drive engagement and joint go‑to‑market opportunities with key infrastructure and utility ecosystem partners.
Partner with marketing, communications, and creative teams to bring the Institutional DeFi on XRPL story to life, activating the go‑to‑market strategy toward the right audience.
Partner with the Sales Enablement team to deliver high‑quality, just‑in‑time enablement material or sessions to set our field team up for success.
What You’ll Bring 8+ years in Product Marketing, or an equivalent role where you developed GTM strategy and drove execution of such strategy.
Experience working in blockchain, crypto/Web3, or institutional DeFi. Direct experience/expertise in stablecoins preferred.
Outstanding structured thinking and creative problem‑solving skills.
Proven ability to work independently, prioritize proactively, communicate effectively, and deliver value iteratively to day‑to‑day responsibilities.
Excel at developing differentiated positioning and simplifying sophisticated concepts into impactful messaging targeting a diverse audience.
Strong relationship‑building capabilities and the ability to work cross‑functionally.
Salary and Benefits CA Annual Base Salary Range: $184,000 — $225,000 USD
Competitive salary, bonuses, and equity.
Competitive benefits that cover physical and mental healthcare, retirement, family forming, and family support.
Employee giving match.
Generous wellness reimbursement and weekly onsite & virtual programming.
Generous vacation policy.
Industry‑leading parental leave policies and family planning benefits.
Equal Opportunity Employment Benefits listed above are for full‑time employees.
Ripple is an Equal Opportunity Employer. We’re committed to building a diverse and inclusive team. We do not discriminate against qualified employees or applicants because of race, color, religion, gender identity, sex, sexual identity, pregnancy, national origin, ancestry, citizenship, age, marital status, physical disability, mental disability, medical condition, military status, or any other characteristic protected by local law or ordinance.

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