Marketing & Business Strategy Internship

Marketing & Business Strategy Internship
The Westport Library is pleased to offer an unpaid internship opportunity for a student interested in pursuing a career in marketing, communications, business analytics, digital strategy, or a related field.

This hands-on internship will provide valuable insight into how a modern marketing and communications function operates within a dynamic, customer-focused institution. Working closely with Marketing leadership and staff, the intern will gain exposure to marketing strategy, audience engagement, data analysis, digital communications, content development, and performance measurement.

The internship is designed to provide practical experience in a mission-driven organization that serves thousands of community members through innovative programs, events, and services.

The Marketing Data & Audience Segmentation Intern will support the marketing team by using Active Campaign to segment subscribers based on their engagement and interests. This includes reviewing email campaign performance, tracking link-click activity, and creating audience segments to help deliver more relevant communications.

Responsibilities:

Review email campaign engagement data in ActiveCampaign

Categorize engagement based on links clicked and content

Create and maintain audience segments for targeted marketing campaigns

Assist with database organization and email list management

Support reporting on audience engagement trends

What You Will Learn:

Email marketing strategy and audience segmentation best practices

Marketing automation and CRM management using ActiveCampaign

How customer behavior data informs marketing decisions

Data analysis and reporting techniques for digital marketing

Best practices for improving email engagement and personalization

Duration: Approx 3 weeks, working 20 hours per week.

Apply: Interested applicants please submit your resume to jobs@westportlibrary.org and put the title of the position in the subject line.

20 Jesup Road Westport, CT 06880 203.291.4800

#J-18808-Ljbffr