Jobtailor is hiring: Audience Growth & Engagement Lead in New York City

Responsibilities

• Drive sustainable audience growth and engagement across Digital Turbine’s current and future content surfaces


• Execute strategies to distribute content across app surfaces, feeds, and notifications


• Partner with Product to deploy personalization engines and run A/B tests to increase session frequency and time spent


• Help design and implement the growth strategy for new and rebuilt app experiences


• Collaborate with Marketing to design CRM tactics


• Maximize the yield of content inventory by optimizing advertiser-sponsored content


• Define growth metrics, build performance dashboards, and champion a conversion rate optimization (CRO) mindset


• Leverage content quality to improve app store ratings and reviews

Requirements

• 6+ years of proven track record in a modern, content-driven growth mandate


• Hybrid Skill Set: A rare combination of content intuition ('the what') and technical growth and engagement tactics ('the how')


• Technical Acumen: Ability to design algorithmic feed strategies and treat content as a product through rigorous testing


• Strategic Authority: Ability to negotiate for resources and drive alignment across complex, cross-functional initiatives


• New Experience Architecture: Experience helping architect new or rebuilt app experiences, connecting audience insight, content strategy, personalization, and growth tactics into a product experience users want to return to

ATS Optimization Keywords

Below are skills and terms extracted directly from this job posting to improve Applicant Tracking System (ATS) visibility. This unique feature helps candidates tailor their applications more effectively — a feature exclusive to JobTailor job listings.

Hard Skills

• A/B testing


• conversion rate optimization


• algorithmic feed strategies


• performance dashboards


• content strategy


• audience growth tactics


• engagement tactics


• content distribution


• personalization engines


• content inventory optimization

Soft Skills

• strategic authority


• negotiation


• cross-functional collaboration


• content intuition


• technical acumen


• audience insight


• growth mindset


• resource alignment


• design thinking


• problem-solving