Customer Lifecycle Marketing Manager

Job Title:

Customer Lifecycle Marketing Manager
Location:

National Harbor, MD (Hybrid)
Type:

Full Time
Compensation:

$95,000 to $130,000 DOE, Annually
Cloudforce is growing quickly in higher education, where our customer relationships are some of our most valuable assets: they drive retention, inform product direction, create proof points, and help new buyers understand what is possible with nebulaONE® – a secure, governed AI gateway deployed within an institution's Microsoft cloud environment.
We are looking for a Customer Lifecycle Marketing Manager to help build the post-sale marketing function from the ground up. This is a builder role. The right person will create the programs, communications, customer stories, and advocacy motions that help customers get more value from nebulaONE® – while also turning successful customers into references, case studies, peer advocates, and expansion opportunities.
You will work closely with Customer Success, Product, Product Marketing, Sales, and Marketing Operations to build a customer lifecycle motion that supports onboarding, adoption, retention, expansion, and advocacy. We are looking for someone who is excited by the opportunity to create the foundation, test what works, and scale the program over time. The ideal candidate brings a strong mix of customer marketing, lifecycle program management, content development, and cross‑functional partnership experience.
Build the Customer Lifecycle Marketing Foundation

Creating lifecycle communications that support customers from onboarding through renewal
Building email programs, content, and customer touchpoints in HubSpot
Partnering with Customer Success to ensure customer communications are timely, useful, and aligned with the CS motion
Helping customers understand how to get more value from nebulaONE® over time
Developing a repeatable approach to customer engagement, adoption, advocacy, and expansion
Building thoughtful, relevant programs that help customers succeed and strengthen Cloudforce’s relationships with them
Support Onboarding and Adoption

Developing onboarding email sequences, welcome communications, and milestone‑based touchpoints
Coordinating with the appropriate teams to create practical customer resources such as getting‑started guides, feature explainers, use case examples, and admin enablement content
Partnering with Customer Success and Product to identify common customer questions, adoption barriers, and education needs
Building campaigns that introduce customers to new features, workflows, and use cases
Using engagement and adoption signals to identify where customers may need more support or education
Create Customer Stories, Proof Points, and Advocacy Programs

Customer advocacy will be one of the most important parts of this role. In higher education, peer validation matters deeply.
Renewals & Expansion Enablement

Creating customer-facing content that supports renewal conversations, such as usage summaries, outcome stories, impact snapshots, executive‑facing proof points, and peer examples
Working with Customer Success to capture customer wins, adoption milestones, and measurable outcomes throughout the customer journey — not just right before renewal
Developing simple pre‑renewal communications that reinforce value, highlight progress, and help prepare customers for a successful renewal conversation
Helping identify expansion‑ready accounts based on customer engagement, adoption patterns, new use cases, or strong customer feedback
Creating expansion support materials, including use case one‑pagers, department‑specific examples, and customer stories that help Sales and CS introduce new opportunities naturally
Partnering with Marketing Operations and RevOps over time to build basic HubSpot segmentation, workflows, and reporting that support renewal and expansion efforts
Qualifications

B2B SaaS marketing experience, ideally in a company with a recurring revenue model and a strong focus on customer retention, adoption, and expansion
Customer marketing, lifecycle marketing, or post‑sale marketing experience, with a demonstrated ability to create programs that support customers after purchase
Experience building customer communications and lifecycle journeys, including onboarding sequences, adoption campaigns, customer newsletters, renewal support, and expansion‑oriented nurture programs
Strong content development skills, with the ability to translate customer needs, product value, and business outcomes into clear, practical customer‑facing content
Experience partnering closely with Customer Success and Sales, including creating materials, programs, and campaigns that help customer‑facing teams engage accounts more effectively
Comfort with segmentation, reporting, and campaign performance analysis, including using data to identify customer engagement patterns, adoption opportunities, and areas where additional education or communication is needed
Hands‑on experience with marketing automation or CRM platforms, with HubSpot experience strongly preferred
Ability to capture and develop customer stories, proof points, and advocacy content, including customer interviews, case studies, use case examples, testimonials, and peer validation assets
Experience marketing to or working with higher education institutions
Familiarity with AI, Microsoft technologies, enterprise software, or cloud‑based solutions
Experience supporting customer advocacy, champion, reference, or community programs
Experience working with RevOps, Marketing Operations, or Customer Operations to build segmentation, workflows, dashboards, and campaign reporting
Experience in a builder‑stage environment where processes, programs, and team structures are still being defined
Benefits

The Essentials

Medical, dental, life, and short‑term disability insurance covered at 100 % of the premium for employees and 50 % for dependents
Paid parental leave, including adoption and foster care placement
PTO that grows with you — starting at 15 days, scaling to 20, then 25, plus incentive opportunities to earn even more
9 company holidays + 2 floating holidays to use however you need them
401 K savings plan and education reimbursement to invest in your future
The Perks

Friday lunch on us — every week, no exceptions
Personalized professional growth plan – an ongoing opportunity to map your own path, stay challenged, and grow with guidance and support from your manager
24/7 access to a modern gym with Tonal and Peloton
Free monthly garage parking with direct private access to the office
Sun‑filled National Harbor offices with Potomac views, steps from shops and restaurants
Access to our proprietary AI platform — available as both a professional tool and for your own productivity
Complimentary snacks, cutting‑edge tech, and a workspace you actually want to show up to
This description highlights the core duties of the position; however, responsibilities may evolve as needs change and opportunities arise.
Cloudforce is an Equal Opportunity/Affirmative Action employer. All qualified candidates will receive consideration for employment without regard to disability, protected veteran status, race, color, religious creed, national origin, citizenship, marital status, sex, sexual orientation/gender identity, age, or genetic information.
Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions in accordance with the Americans with Disabilities Act.
Please note - applicants must be authorized to work for any employer in the U.S. We are unable to sponsor or take over sponsorship of an employment visa at this time.

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