Lifecycle Marketing Manager - Growth & Retention

First United Bank and Trust in Durant, OK seeks a Consumer Lifecycle Marketing Manager to drive Customer Lifetime Value through data‑driven, multichannel campaigns across acquisition, onboarding, activation, engagement and win‑back. You will lead a four‑person team and coordinate with Retail Operations, Product, and Analytics to deliver measurable results.
The role emphasizes growth of deposits and loans, budgeting, brand integrity, and meeting customers where they are through targeted,

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