Ralph Lauren Web Analytics Analyst

Position Overview
The Analyst of Web Analytics, RLE-NA supports the RalphLauren.com US e-commerce business within the Ralph Lauren Corporation. Reporting to the VP of Customer Experience & Insights, RLE-NA, this individual will be a key contributor to the success of our fast-growing retail businesses.

Essential Duties & Responsibilities

Leading the development of actionable consumer insights to enhance the digital customer experience and drive conversion for the RalphLauren.com website

Functioning as a power user of Adobe Omniture Site Catalyst & Discover and other analytics tools

Creating, maintaining & delivering various dashboards & reports for key stakeholders

Conducting ad hoc analysis for internal partners as requested, including in depth funnel and conversion analysis

Incorporating industry web analytics best practices and methodologies (e.g., testing and behavioral targeting)

Supporting the maintenance and development of the web analytics platforms

Collaborating with internal and external partners to develop performance measurement plans for new product launches or campaigns; define targets and deliverables; and communicate performance results to key stakeholders and leadership team

Supporting Digital Marketing and Site Merchandising teams and developing strong partnerships with cross-functional and inter-company peers

Experience, Skills & Knowledge

Exemplary analytical capabilities

Demonstrated critical thinking and leadership skills

Understanding of business financials, ROI, & profitability

Excellent verbal and written communication skills; ability to present complex information in an easy-to-understand manner with clear recommendations based on data insight

Team-player; ability to work with all business divisions in a proactive manner and drive results

Adapts easily to changing situations and demonstrates flexibility in juggling prioritiesAbility to provide and articulate Omniture tracking and implementation requirements

Minimum of 2 year of Adobe Analytics/Omniture or CJA experience; DTM experience a plus

2-3 years previous work experience, ideally within the eCommerce and/or Digital Marketing space

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