Marketing Manager

Job Details Description

Position Summary
The Marketing Manager will lead and execute marketing strategies that drive awareness, engagement, and demand for Eagle Analytical’s products and services. This role involves overseeing marketing initiatives across traditional and digital channels, managing campaigns, guiding internal teams, and supporting business objectives through effective marketing communication. The ideal candidate has a strong background in marketing leadership, project management, and strategy execution in the pharmaceutical, pharmacy, or laboratory services sector.

What You’ll Do

Develop and manage all sales and marketing assets for new and existing products and services, including but limited to case studies, whitepapers, presentations, sales kits, webinars, expos, email campaigns, and direct mail

Develop product-launch plans for assigned products and services, including forecasting, cross-functional coordination, and implementation of communication plans

Create and implement a strategic planning process integrated into all marketing and communication activities

Maintain a current, working knowledge of 503a, 503b, cGMP, and hospital regulations relevant to Eagle’s offerings

Utilize market research, competitive intelligence, and buyer persona development to drive marketing strategy

Ensure marketing programs, campaigns, and departmental objectives support overall corporate strategy

Track engagement, ROI, and budget on marketing initiatives to inform future strategies

Empower internal customer-facing teams to operate within the overall marketing strategy

Process client feedback and collaborate with product teams to inform testing programs and service offerings

Work with marketing team to produce compelling marketing content across print, digital, and social media channels

Generate demand for Eagle products through targeted campaigns and measure effectiveness

Oversee project management and execution of all marketing tasks, ensuring deadlines and quality standards are met

Develop relationships and negotiate terms with key contracted clients

Develop and deliver marketing-communication education programs, materials, and events to support Eagle’s services and offerings

Ensure global brand alignment and consistency across all marketing tactics

Administer day-to-day marketing functions, including email, website content, social media, trade shows, special events, and media relations

Support product pricing initiatives, as needed

Who You Are

Bachelor’s degree in Marketing, Business, Communications, or related field (Master’s preferred)

8–10 years of marketing experience, including product marketing, campaign management, and cross-functional collaboration

Proven track record of managing and navigating complex organizational structures

Prior experience developing, managing, and maintaining budgets

Demonstrated experience in the design, execution, and measurement of marketing and communication activities

Working knowledge of marketing communications production and delivery technologies, including website development and Search Engine Optimization (SEO)

Experience overseeing design and production of marketing and communication materials across print, digital, and social media channels

Excellent time management, multi-tasking, organizational, consulting, project management, and planning skills

Strong analytical, strategic, and problem-solving abilities

Excellent written, verbal, and presentation communication skills

Advanced computer skills in Microsoft Office Suite (Word, Excel, Outlook, PowerPoint) and Adobe Creative Suite; experience with marketing automation and CRM platforms is a plus

Ability to work independently and collaboratively in a fast-paced environment

Ability to travel up to 30%

Qualifications Skills Preferred

Communication - Advanced

Strategic Planning - Advanced

Creative Thinking - Advanced

Advertising - Advanced

Behaviors Preferred

Thought Provoking: Capable of making others think deeply on a subject

Leader: Inspires teammates to follow them

Innovative: Consistently introduces new ideas and demonstrates original thinking

Enthusiastic: Shows intense and eager enjoyment and interest

Detail Oriented: Capable of carrying out a given task with all details necessary to get the task done well

Dedicated: Devoted to a task or purpose with loyalty or integrity

Motivations Preferred

Self-Starter: Inspired to perform without outside help

Entrepreneurial Spirit: Inspired to perform well by an ability to drive new ventures within the business

Goal Completion: Inspired to perform well by the completion of tasks

Education Preferred
Bachelors or better in Marketing or related field.

Experience

Licenses & Certifications Preferred

Prof.Certification in CRM

Prof. Cert. Marketing

Project Mgt Prof. Cert.

Equal Opportunity Employer

This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.

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