Coordinator of Social Media Marketing

Position Information
Hiring Department:

Marketing and Communications

Reports To:

Assistant Director of Editorial and Digital Content

Job Location:

El Paso, Texas (On Site)

Posting End Date:

Open until filled.

Hours:

40 hours per week, Monday‑Friday 8:00 am‑5:00 pm. Flexibility required evenings and weekends.

FLSA status:

Exempt

Earliest Start Date:

As soon as possible.

Salary:

Commensurate with experience and education.

Required Application Materials

Resume

Cover Letter

List of three references

Portfolio of previous social media work demonstrating recruitment‑style content and student storytelling or similar.

Position Summary
The Coordinator of Social Media Marketing works on the UTEP Creative Services team to create content and cultivate the creation of content by UTEP ambassadors for social media with the specific purpose of undergraduate student recruitment. The coordinator reports to the Assistant Director for Editorial Services.

Key Responsibilities

Create and manage the creation of social media content for UTEP‑owned channels to support recruitment goals through awareness and conveyance of recruitment‑specific strategic messages.

Set up online social media groups for prospect cohorts and serve as an online community manager for those groups.

Develop and execute a student ambassador program that encourages students to share their UTEP student experiences on social media and coach those students in content creation and network distribution.

Monitor and evaluate recruitment‑oriented social media marketing activity with a priority on recruitment.

Assisting Editorial Services in creating social media marketing materials in support of university goals (including event promotion, fundraising, and other).

Collaborate and coordinate with the Assistant Director of Digital Content on the Media Relations team to ensure maximum synergy on UTEP’s institutional channels.

Define KPIs and provide regular reporting on social media marketing efforts to marketing and enrollment management leadership.

Ensure UTEP complies with all governing policies, regulations, and laws in social media marketing.

Support the Assistant Director of Digital Content in providing social media training to authorized UTEP users.

Knowledge of all Microsoft Office software and the ability to learn and use institutional software systems.

Comply with all State and University policies.

Other duties may be assigned.

Supervisory Responsibilities
Carries out supervisory responsibilities in accordance with the organization's policies and applicable laws.

Skills and Experience

Expert‑level familiarity with Instagram and TikTok.

High‑level familiarity with Facebook, X, and LinkedIn.

Excellent interpersonal skills and ability to relate well with undergraduate and prospective undergraduate populations.

Ability to create reels and other short‑form social media content.

Familiarity with best practices regarding social media influencers.

Related experience in managing online volunteers and influencers.

Understanding of KPI concepts.

Excellent writing skills, particularly short‑form and online genres.

Performance Metrics

Growth in reach, engagement, and recruitment‑oriented actions (link clicks, event RSVPs, applications started) from social channels.

Volume and quality of student‑generated content through the ambassador program.

Quality and timeliness of KPI reports and insights delivered to leadership.

Effectiveness of content in authentically conveying UTEP student experiences.

Qualifications

Education:

Bachelor’s degree in Marketing, Communications, Public Relations, Digital Media, or a related field required.

Experience:

1–3 years of experience in social media content creation and community management, preferably in higher education or recruitment marketing.

Benefits

Benefit Package includes: Medical, Prescription, Life Insurance and Wellness platform.

Voluntary Benefits: Dental, Vision, Additional life insurance, UT Flex, Short and Long‑term disability plans.

Retirement Programs.

Longevity Pay.

Paid Vacation & Sick Leave.

Paid Holidays.

Employee Discounts & Perks.

Employee Education Assistance program.

And much more! Visit our Benefits Summary Page for more information on our additional benefits.

Disclaimer
Eligibility for perks and benefits may vary based on part‑time or full‑time employment.

Additional Information

To the extent that this position involves research, work, or access to critical infrastructure as referenced in Executive Order GA‑48, being hired for and continuing to be employed in this position requires the ability to maintain the security or integrity of the infrastructure.

The primary accountabilities are intended to describe the general content of and requirements of this position and are not intended to be an exhaustive statement of duties. Incumbents may perform all or some of the primary accountabilities listed. Specific tasks or responsibilities will be documented in the incumbents’ performance objectives as outlined by the incumbents’ immediate supervisor or manager. This position is security‑sensitive and subject to Texas Education Code 51.215, which authorizes the employer to obtain criminal history record information. A valid driver’s license issued by the State where the applicant resides and insurability as defined in UTS 157 may be required to perform the position’s essential functions.

The physical demands and work environment characteristics described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

While performing the duties of this job, the employee must frequently stand and walk. The employee must regularly sit; use hands to feel; reach with hands and arms; and talk or hear. The employee must lift and move up to 50 pounds. The noise level for this work environment is usually moderate.

Equal Opportunity
The University of Texas at El Paso is an Equal Opportunity Employer. The University does not discriminate on the basis of race, color, national origin, sex, religion, age, disability, genetic information, veteran status, sexual orientation, or gender identity in employment or the provision of services in accordance with state and federal law. Discrimination on the basis of sex includes an employee’s or prospective employee’s right to be free from sexual harassment under Title IX of the Higher Education Amendments of 1972. Inquiries—including the filing of a Formal Complaint or reporting an incident—about the application of Title IX may be referred to the Title IX Coordinator, who can be reached by phone at (915) 747‑8358, by email at titleix@utep.edu, or by mail at 500 W. University Ave., El Paso, TX, Kelly Hall, Room 223C.

For accommodation information for employees and applicants with disabilities, please contact UTEP's Equal Opportunity Office at eoaa@utep.edu.

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