Responsibilities
- Direct and oversee the development, implementation and evaluations of all global marketing programs for the Florida Department of Citrus (FDOC).
- Direct the activities of all global marketing staff under this position’s supervision as well as agencies contracted by the FDOC.
- Direct and manage the annual strategic planning process for domestic and international programs plans and proposed budgets.
- Provide detailed presentations annually of the Department’s proposed program plans and budget to the Florida Citrus Commission (FCC) and industry organizations to ensure consensus among industry.
- Develop, implement and manage the global FDOC brand.
- Direct the development and implementation of FDOC brand guidelines for all staff, industry and agencies to follow.
- Direct the development of assets including video, photos, publications, digital artwork, etc and ensure brand standards are met.
- Direct and maintain the suite of FDOC websites.
- Direct and manage the development and execution of a variety of program measurement tools including but not limited to surveys, focus groups, sales reports, mixed media models, ROI reports, etc.
- Manage assigned budgets and departmental assets and equipment.
- Direct the development and implementation of a strategic communications plan for internal and external audiences.
- Develop and maintain relationships with orange juice brands/processors.
Requirements
- Bachelor's degree from an accredited college or university in marketing, public relations, communications or related field.
- A minimum of six (6) years of experience in the areas of marketing, public relations, media relations, or related area.
- Excellent written and oral communication skills demonstrated through published writing examples, strong editing and proofreading skills.
- Strong organizational skills and the ability to manage multiple projects simultaneously and meet deadlines.
- Strong public speaking skills.
- Demonstrated analytical and conceptual problem-solving ability.
- Ability to process and incorporate feedback.
- Ability to conduct research using a variety of resources and channels to effectively communicate on diverse topics.
- Excellent interpersonal skills and the ability to deal effectively with people at all levels of the organization and in the industry.
- Ability to effectively lead an internal team and agency partners.
- Able to work independently as well as in a team setting.
- Basic understanding of AI platforms and a readiness to leverage AI tools and innovations.
- Proficient in Microsoft Office programs (Word, Excel, PowerPoint).