Product Marketing Manager

Introduction to the Team:
Travel Partnerships and Advertising helps partners from hotels to airlines to destinations deliver excellent traveler experiences, driving growth for both themselves and the EG marketplace. This is an exciting opportunity to join the Marketing division within Travel Partnerships and Advertising, specifically supporting the Expedia Group Advertising business.

Why this role exists:
Expedia Group Advertising is a fast-growing media business powered by rich first-party traveler data, a broad portfolio of onsite and offsite ad solutions, and deep partnerships with brands around the world. Within that, we are elevating measurement and reporting so advertisers can understand the full impact of their campaigns across the traveler journey and make smarter investment decisions. We’re seeking a seasoned Product Marketing Manager to lead product marketing for our measurement and reporting solutions, translating complex measurement capabilities into compelling narratives and GTM plans that drive adoption and revenue.

What you’ll do:
Product & value proposition strategy

Lead product marketing for a portfolio of measurement and reporting tools and capabilities, ranging from data clean rooms to audience intent signals

Develop a deep understanding of our advertisers and partner closely with product and analytics teams to influence the roadmap based on advertiser needs and market trends

Define clear problem statements, value propositions, and success metrics for new and existing measurement features

Positioning, messaging & narrative development

Create crisp positioning and messaging that differentiates Expedia Group Advertising’s measurement solutions from others in the market

Translate complex metrics and methodologies into advertiser-friendly narratives, visuals, and proof points

Craft a clear and compelling story for how advertisers can measure success across our full-funnel portfolio of solutions

GTM excellence

Own GTM strategy and execution for launches and enhancements, including tiering, positioning, packaging, and cross-functional readiness

Build and maintain omnichannel assets that cross-functional teams like Field Enablement and Partner Marketing can customize for specific use cases

Collaborate with Partner Marketing, Public Relations, and Commercial teams to weave measurement messaging into broader programs, events, and campaigns

Experience and qualifications:

5-8+ years in product marketing in B2B, ad tech, or data environments

Demonstrated experience launching and scaling complex, technical products or features

Deep understanding of advertiser goals, campaign optimization, measurement frameworks (CTR, ROAS, CPC, etc.) and the value exchange between publishers and advertisers

Proven ability to drive end-to-end GTM motions across large, cross-functional working groups

Strong written and verbal communication skills, with experience crafting messaging and making presentations to senior stakeholders

Comfortable making decisions and driving progress, even in ambiguous environments

Able to capably handle numerous, complex decisions simultaneously, across multiple teams, time zones, and cultures

Equal Opportunity & E-Verify
Expedia is committed to creating an inclusive work environment with a diverse workforce. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, veteran status, or any other characteristic protected by law. This employer participates in E-Verify. The employer will provide the Social Security Administration (SSA) and, if necessary, the Department of Homeland Security (DHS) with information from each new employee's I-9 to confirm work authorization.

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