Social Media Coordinator, Content Creator

Responsibilities

Create static posts, carousels, and story cards in Canva, following brand templates and visual guidelines for both Sans and ium.

Edit and produce short‑form video content (Reels, TikToks, YouTube Shorts) using CapCut and similar editing tools.

Produce a high volume of weekly content across both brands, from brief through final asset delivery.

Adapt and repurpose content across formats and platforms (turning a static post into a Reel, reformatting a Reel for TikTok, etc.).

Film social‑first content, including product shots, lifestyle clips, b‑roll, behind‑the‑scenes moments, and trend‑based videos. Occasionally appear on camera for quick demos or talking‑head clips.

Collaborate with the Brand Amplification team on weekly content planning, creative direction, and performance review.

Source and organize visual assets, b‑roll, product footage, and UGC for use across content.

Stay current on social trends, audio, and formats, and proactively bring ideas to the team.

Support content shoots by prepping shot lists, gathering props and products, capturing behind‑the‑scenes content, and organizing final assets.

Help maintain a consistent brand look and voice across all platforms and content types.

Pull basic performance data to flag what’s working and contribute to weekly reporting.

Requirements

Comfortable in front of the camera, with the ability to film yourself, capture content independently, and create social‑first video assets.

Demonstrated experience with Canva (required): comfortable building posts, carousels, and templates from scratch or from a brand kit.

Experience creating and editing short‑form video content using CapCut, InShot, or similar mobile/desktop editing tools.

Portfolio or examples of social content you've created (personal brand, client work, or freelance all count).

Familiarity with Instagram, TikTok, and YouTube Shorts as a creator, not just a consumer.

Experience adapting content across multiple platforms and formats while maintaining brand consistency.

Experience with or willingness to learn AI‑assisted creative tools (e.g., ElevenLabs, HeyGen) is a plus.

Interest in wellness, home products, DTC brands, or health‑related content is a plus but not required.

Strong visual eye and attention to detail: you care about alignment, type hierarchy, and making things look clean.

Self‑directed and reliable: ability to take a content brief or idea and turn it into a finished asset without heavy hand‑holding.

Communicative and organized: comfortable working in a fast‑moving, small‑team environment where priorities can shift.

Creative and curious: you actively consume and study content on social platforms and have opinions about what works and why.

Excitement for startups and building something from the ground up.

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