Retail Marketing Manager AMS

Job Description Are you passionate about bringing innovative and impactful LEGO® experiences to kids and shoppers? If you love the LEGO® brand and enjoy delivering play and shopping experiences that are innovative, engaging and fun, this role is for you.
Responsibilities Increase focus on integrating with AMS LEGO Group Business Units (US, CA, LATAM) to capture local opportunities, devise contingency mechanisms and enable fast local response.
Execute the LEGO Retail Global Marketing Plan with excellence and drive footfall and traffic.
Act as the ambassador for initiatives across other LEGO Group Business Units and support global campaign execution.
Collaborate with the Retail Experiences & Marketing (REM) team as the regional lead and expert, ensuring strong local implementation and relevant activations.
Support in‑store events and play activations that attract families and children to LEGO Stores.
Assist in the OESP (Owned, Earned, Shared, Paid) process, serve as key contact for market integration on children's campaigns, and explore new opportunities within the LEGO ecosystem.
Transform key shopper insights into actionable marketing strategies to deliver meaningful experiences to shoppers and consumers.
Identify and implement tailored, market‑driven marketing programs that are regionally relevant and add value to the shopper experience.
Qualifications Extensive retail or trade marketing experience, with strong knowledge of in‑store shopper touchpoints, retail operations, and event execution.
Proven track record developing in‑store materials, including agency collaboration.
Experience delivering earned media campaigns.
Skilled at turning shopper insights into actionable strategies.
Strong project and time‑management skills.
Excellent written and verbal communication skills.
Resilient, energetic, results‑driven with a positive, proactive attitude.
Strong collaborator, able to engage effectively at all levels.
Comfortable working independently and within fast‑paced, cross‑functional teams.
Ambitious, innovative, and a true team player.
Work Environment & Benefits Hybrid working model: 3 days per week in the office, with flexibility to adapt to team needs. No relocation assistance will be provided.
Family Care Leave – enhanced paid leave options for important life events.
Life and disability insurance coverage.
Wellbeing initiatives including access to the Headspace App and local programmes.
Colleague discount – generous discount on LEGO products from day one.
Bonus scheme – rewards when goals are met.
Robust health and safety policies, including drug screening and child safeguarding requirements for roles with significant child interaction.
Compensation The salary range for this position is $107,885.00–$161,827.00, based on responsibilities, market benchmarks, and internal equity. Full remuneration details will be communicated upon offer.
Equal Employment Opportunity Statement The LEGO Group is highly committed to equal employment opportunity and equal pay and encourages applicants from all backgrounds (sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age, religion and Veteran status) to apply.

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