Social Media Manager (Hybrid)

Compensation

San Francisco: $90K – $120K • Offers Equity

Toronto: CA$75K – CA$95K • Offers Equity

Overview
At Homebase, we build an app for hourly teams. We value fairness, transparency, and impact. This role is part of a bold, fast‑moving team focused on helping small businesses thrive. The Social Media Manager will build and scale Homebase's organic social presence.

Key Responsibilities

Own the content calendar end‑to‑end, coordinate content development across internal and external teams, and develop content yourself. Ensure all content is briefed, scheduled, and published on time.

Develop native content for Instagram and TikTok from concept through posting, staying ahead of platform trends.

Build and manage relationships with customers and creators to generate authentic content.

Be the voice of Homebase in comments, monitor and respond to comments, DMs, and mentions to drive engagement and create community.

Track and report on engagement metrics, surfacing insights that inform content decisions.

Work closely with the Creative team on quality content and share best‑performing content with Growth for paid social campaigns.

Required Experience & Skills

3–5 years managing organic social media for a consumer or SMB brand, with a portfolio that demonstrates creative content and measurable engagement growth.

Comfortable creating your own Instagram and TikTok content—shooting, designing, editing, and publishing.

Experience managing creator or customer relationships end‑to‑end, with familiarity with influencer management platforms.

Strong organizational skills for managing a high‑volume content calendar across multiple contributors and deadlines.

Analytical mindset and ability to pull reports from social analytics tools and translate metrics into actionable recommendations.

Enthusiasm for AI tools and incorporating them into workflows.

Builder mentality: energized by creating systems and workflows from scratch, operating with ambiguity, moving fast when direction is set.

Strong cross‑functional collaboration and communication skills.

Benefits (United States)

Stock options and 401(k) with 4% match.

Comprehensive medical, dental, and vision coverage with FSA options.

Unlimited paid time off, company holidays.

Paid parental leave up to 12 weeks after 6 months of service.

Access to paid AI tools.

Work‑from‑anywhere month, meeting‑free weeks, meals, commuter benefits, team offsites, Customer Days.

Hybrid rhythm: Tuesday and Wednesday required in‑office days.

Benefits (Canada)

Stock options and TFSA/RRSP with 4% match.

Comprehensive medical, dental, and vision coverage for you and dependents.

Flexible time off, company holidays, designated focus periods.

Paid parental leave EI top‑up support after 6 months of service.

Access to paid AI tools.

Work‑from‑anywhere month, meeting‑free weeks, meals, team offsites, Customer Days.

Hybrid rhythm: Tuesday and Wednesday required in‑office days.

EEO & Inclusion
Homebase is a diverse and inclusive workplace. We welcome all candidates and do not discriminate based on protected status. We consider qualified applicants with criminal histories in a manner consistent with the San Francisco Fair Chance Ordinance.

Homebase is the everything app for hourly teams—built to simplify the day‑to‑day and superpower local businesses. With tools for scheduling, time clocks, payroll, communication, HR, and more, we help teams stay connected and in control. Today, over 150,000 small (but mighty) businesses rely on us to make work radically easier. Together, we’ve tracked over a billion hours for 2M+ workers—and we’re just getting started.

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