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Campaign Activation Lead: Data-Driven Personalization

General Motors · Warren, MI, USA ·

Job type:
Full Time

General Motors’ GM OnStar division seeks a Platform Activation Lead to drive data-driven email campaigns. You will work with Campaign Management Leads to design campaigns in Adobe Campaign, pull audiences with SQL in Databricks, and help craft HTML assets.
You will bridge business stakeholders and technical teams across Customer Engagement, ensuring data accuracy, compliance, and optimized delivery across multiple campaigns.

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