Retail Marketing Manager

Blue Nile is seeking a strategic, self‑directed Retail Marketing Manager to lead local market engagement across our showroom portfolio. This role owns the local marketing engine—from clienteling and CRM‑driven engagement to community partnerships, brand events, and hyper‑local activations that build lasting relationships with customers.
Responsibilities

Local Event Strategy & Execution

Conceptualize, plan, and execute a robust local events calendar across all showroom locations, including client appreciation events, product launches, milestone gifting moments, seasonal trunk shows, and community partnership programs. Own the full event lifecycle—ideation, proposal, vendor sourcing, logistics, on‑site execution, and post‑event recap with performance data. Identify and cultivate relationships with local businesses, cultural institutions, influencers, and community organizations that align with the Blue Nile brand ethos. Partner with PR to amplify local events through media and influencer coverage.

Clienteling & CRM‑Driven Engagement

Curate and activate high‑value client lists in partnership with personal jewelers and retail leadership, driving personalized outreach tied to life milestones, purchase anniversaries, and seasonal moments. Develop and execute client gifting strategies with clear criteria, budget controls, and measurable impact on retention and repeat purchase. Build automations and triggered communication flows to support consistent, high‑touch client engagement at scale. Maintain and evolve the regional retail marketing calendar to ensure a consistent cadence of client touchpoints across the year.

Retail & Showroom Marketing

Lead all local marketing efforts for new showroom openings, including outreach strategy, community events, media partnerships, and grand opening programming. Manage point‑of‑purchase merchandising solutions that bring the brand to life in‑store and support the personal jeweler sales process. Partner with the Performance Marketing team to align paid local campaigns with in‑store activation windows and drive measurable traffic lift. Manage and reconcile showroom marketing budgets, forecast spend by quarter, and flag variances proactively. Develop and own regional marketing strategies for mall and multi‑tenant environments, including ongoing Mall Marketing team relationships and co‑marketing opportunities.

Insights & Stakeholder Communication

Analyze event and campaign performance data to develop clear, actionable recaps and recommendations for store managers and senior leadership. Conduct ongoing market research across customer trends, competitor activity, and demographic shifts, and translate findings into strategic recommendations. Prepare and present strategic updates to senior leadership.

Qualifications

Bachelor’s degree in Marketing, Communications, Business Administration, or a related field.
5+ years of retail marketing experience with a demonstrated track record owning and executing local events, clienteling programs, and in‑store activations—ideally in premium or luxury retail.
Proven ability to operate independently and manage multi‑market programs without a playbook.
Strong project management skills and the organizational discipline to juggle multiple concurrent workstreams, deadlines, and budgets.
Analytically grounded—able to interpret performance data, identify trends, and translate insights into clear recommendations for non‑technical audiences.
Excellent written and verbal communication skills; equally effective presenting to senior leadership and briefing vendors on event logistics.
High proficiency in Microsoft Excel, Word, and PowerPoint.
Experience with digital marketing channels (paid social, email, SEM) as they relate to driving showroom traffic and engagement.
A collaborative spirit with the professional maturity to navigate cross‑functional relationships, manage up effectively, and build trust with field teams.
Travel Requirements

This role requires travel to showroom locations approximately 6 to 8 times per year for event execution, store openings, and market‑level strategic planning. Flexibility to travel on short notice for high‑priority activations is expected.
Benefits

Hybrid Work Environment
Paid Time Off
Medical, Dental, Vision, and Prescription Insurance
401(k) Retirement Plan with Company Match
Flexible Spending Account / Health Savings Account
Tuition Reimbursement
Employee Discount
Parental Leave
Life Insurance
Annual base pay: $125,000 - $145,000. Final pay rate shall be determined and is based on experience and qualifications.
Equal Employment Opportunity Statement

Blue Nile is an equal opportunity employer committed to diversity and inclusion in the workplace. All qualified applicants will receive consideration for employment without regard to sex (including pregnancy, childbirth or related medical conditions), race, color, age, national origin, religion, disability, genetic information, marital status, sexual orientation, gender identity, gender reassignment, citizenship, immigration status, protected veteran status, or any other basis prohibited under applicable federal, state, or local law. Blue Nile will consider qualified applicants with criminal histories in a manner consistent with the requirements of applicable laws.

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