Sales Director

Are you a driven, entrepreneurial sales leader who thrives in a fast-paced environment where you can truly own and build a business? This is a unique opportunity to step into a high-impact role with significant white space, strong leadership support, and meaningful investment behind the brand. My client, a privately held, high-growth wellness company, is seeking a

Director of Sales

to lead expansion across key retail channels and play a critical role in accelerating the next phase of growth.

Responsibilities include:

Drive new business development and expand distribution across Food, Drug, and Mass channels
Own key customer relationships (including regional grocery, natural, and mass accounts) and deliver against revenue growth targets
Develop and execute sales strategies, assortment plans, and customer-specific selling stories
Build compelling presentations using syndicated data (e.g., SPINS, eCommerce analytics) to influence buyers
Partner cross-functionally with marketing, category management, and leadership to align on growth priorities
Manage broker relationships effectively while maintaining ownership of strategy and execution
Identify white space opportunities and lead expansion into new accounts and geographies
Travel regularly to meet with customers and drive in-market execution
Ideal candidate will have:

Proven success in CPG sales with a track record of opening new accounts and growing distribution
Experience across Food, Drug, Mass, and/or Natural channels (supplements or wellness category a plus)
Strong builder mindset with the ability to operate independently in a lean environment
Demonstrated ability to leverage data and insights to create persuasive customer presentations
Experience managing brokers while maintaining full accountability for business results
High energy, self-starter mentality with a proactive, results-driven approach
Willingness to travel and be customer-facing; ideally based in the Southeast or open to regional travel

BrainWorks, a Top 50 Hunt Scanlon executive search firm, has been delivering superior talent for over three decades to drive business performance. Our consultants are true experts in their fields, specializing in Consumer Products, Analytics, Accounting and Finance, Information Technology, Private Equity and Corporate Development, Sales and Marketing.

We pride ourselves on delivering quality, speed, and results through our proven recruitment process. When you partner with BrainWorks, you gain trusted consultants who combine industry expertise with a commitment to understanding your business needs. Visit us at brainworksinc.com.

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