Associate Brand Manager - Fans

Associate Brand Manager

SharkNinja is a global product design and technology company headquartered in Needham, Massachusetts. The company delivers 5‑star rated lifestyle solutions through the Shark and Ninja brands with a focus on innovation and high‑quality consumer products.
Responsibilities

Support the development of compelling product and brand stories for e‑commerce, DTC, and retail channels.
Coordinate go‑to‑market planning and product launches with Global Marketing, IMC, and cross‑functional teams.
Shape consumer profiles for brand and sub‑brands, including behaviors, attitudes, and media preferences.
Analyze category trends, competitor strategies, and consumer insights to identify growth opportunities and white‑space.
Translate insights into clear messaging, creative briefs, and campaigns that resonate with target audiences.
Create sales enablement materials, including presentations, storyboards, and collateral to support retailer and distributor sell‑in.
Work with Consumer Insights to validate messaging and product propositions.
Participate in post‑launch evaluations and help apply learnings to future campaigns and commercialization efforts.
Manage multiple projects with strong attention to detail, clear communication, and a proactive, solutions‑oriented mindset.
Stay current on the competitive landscape, storytelling strategies, and emerging market trends.
Key Interfaces

Company Leadership – Align brand strategies and marketing plans.
Product Development – Ensure products align with target audience needs and overall brand strategy.
Consumer Insights – Leverage research to understand unmet needs and optimize messaging.
Sales Strategy – Collaborate with sales teams to support market execution.

#J-18808-Ljbffr