North America Marketing Operations

Responsibilities

Serve as the NA business owner and primary liaison to the MarTech and Analytics COE, translating regional needs into platform requirements and configuration requests.

Partner with the COEs on data quality initiatives: surface issues, define standards, and ensure NA marketing data in CRM and MAP is accurate and usable.

Represent NA requirements in global MarTech decisions, including tool evaluation and roadmap prioritization.

Lead end-to-end campaign operations for B2B demand generation programs (email, nurture, ABM, webinars, and field events).

Build scalable build-and-launch processes, including QA checklists and a launch calendar, to support a high-velocity marketing team.

Support consumer marketing by enabling audience segmentation, multi-touch journeys, and digital channel integration within the existing tech stack.

Own full-funnel marketing reporting in alignment with WW Marketing and Analytics teams (pipeline influence, MQL-to-close velocity, cost per acquisition, and ROAS across paid channels).

Build executive dashboards that connect marketing activity to revenue impact and business outcomes.

Lead attribution approach (first-touch, last-touch, multi-touch) and advise on measurement methodology across B2B and consumer programs.

Partner with Demand Gen, MDT, and Sales to align priorities and speed go-to-market execution.

Build and improve lead management (scoring models, routing rules, SLAs, and closed-loop feedback with Sales).

Requirements

Four-year or Graduate Degree in Marketing, Business Administration, or any other related discipline or commensurate work experience or demonstrated competence

7+ years of marketing operations experience, including 4+ years in B2B

Deep expertise in CRM and lead lifecycle management

Experience building and managing multi-touch attribution models

Strong command of lead scoring, routing, and SLA frameworks

Proficiency with marketing analytics and BI tools (Tableau, Power BI)

Proven cross-functional project leadership across Sales, Marketing, Analytics, and MarTech

High data fluency, including SQL skills or the ability to partner effectively with data teams

Change management and continuous improvement with an optimistic outlook on change

Exposure to consumer measurement, digital media attribution, and analytics concepts

Experience with MarTech platforms such as Eloqua and Folloze

Familiarity with CDPs and data enrichment tools (Segment, Rhetorik, ZoomInfo)

Experience in high-growth SaaS/tech or a hybrid B2B/B2C environment

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