Retail Marketing Manager

Responsibilities

Lead marketing strategies that improve sales, aftersales, profitability, and customer loyalty across stores

Develop programs and campaigns that strengthen retention and enhance the customer experience

Turn insights and scorecard metrics into actionable strategies and measurable results

Advise Store Leaders and collaborate with OEMs, internal teams, and vendors

Oversee content and campaigns that drive engagement and performance

Use analytics, market trends, and testing to continuously improve outcomes

Ensure consistency with company initiatives while acting as a key resource for stakeholders

Requirements

Experience in automotive marketing, dealership operations, or multi-location retail marketing (2-5 years)

Strong understanding of performance marketing, customer lifecycle, and retention strategies

Ability to turn data into action (Google Analytics, CRM tools, reporting platforms)

Confidence working directly with leadership and influencing decisions

Hard Skills

Marketing Strategy Development

Customer Lifecycle Management

Campaign Management

Performance Metrics Analysis

Content Oversight

Soft Skills

Collaboration

Influencing Leadership

Communication

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