Paid Media Buyer

Responsibilities

Responsible for daily management, implementation, optimization, and reporting on programmatic efforts across entire book of business for Circle K media efforts.

Partner with the Marketing Manager and other members of the media team to develop dynamic activation plans; work cross-functionally to bring activation plans to market; lead vendor vetting and intake process to continually develop media tools to expand paid media opportunities.

Monitor and track media performance metrics, analyze campaign results, and provide actionable insights and recommendations for optimizations.

Skillfully manage multi-million-dollar advertising budgets across various programmatic partners and ad buying platforms.

Collaborate with creative teams to develop campaign creatives to be used across programmatic channels and tactics.

Own relationships with media partners and vendors to stay informed about new opportunities and negotiate favorable media buying terms.

Develop optimal ad operation processes; partner with cross‑functional teams in implementation, and accuracy in developed processes.

Partner with Retail Media Manager in media planning efforts to recommend best practices and develop optimal media mix for programmatic channels.

Maintain up-to-date knowledge of the evolving programmatic industry; lead training sessions to share best practices and new technology advancements with the larger organization.

Requirements

1-2 years of media buying experience

Bachelor’s degree in advertising, Marketing, Communications, or related field of study

Agency or retail media experience preferred

Multi‑channel knowledge and execution

Strong presentation and communication skills

Ability to work in a fast‑paced environment

A fast learner who has creative thinking and a “go‑getter” attitude

Able to proactively troubleshoot and bring solutions to problems for quick resolutions

ATS Optimization Keywords
Hard Skills

media buying

programmatic advertising

campaign analysis

budget management

ad operation processes

media performance metrics

activation plans

creative development
vendor management

multi‑channel execution

Soft Skills

presentation skills

communication skills

creative thinking

problem‑solving

fast learner

go‑getter attitude

collaboration

adaptability

leadership

organizational skills

Certifications & Qualifications

Bachelor’s degree in advertising

Bachelor’s degree in Marketing

Bachelor’s degree in Communications

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