Customer Marketing Manager

Responsibilities Primarily responsible for managing the execution and analysis of marketing campaigns & activities for Shankman’s clients at Kroger
Work with the internal Kroger team and external clients to create marketing strategies that drive business across many categories at Kroger
Lead shopper marketing at Kroger, utilizing Kroger‑owned platforms as well as third‑party providers
Act as a subject‑matter expert on marketing programs available from Kroger
Learn program details and apply them to reach marketing and promotional goals of our customers & clients
Utilize programs such as loyalty offers, digital media, print offers and more
Host planning sessions with clients to develop strategic marketing plans employing a variety of layered tactics
Plan, conduct, and host quarterly business reviews with key clients, reviewing upcoming marketing plans, presenting results from recent/previous events, key learnings, and future recommendations
Submit and set up promotions for execution, including digital coupons, targeted and untargeted digital media campaigns, and loyalty marketing events
Manage online digital programs throughout the promotional period and adjust key variables as needed
Complete analysis of programs at their conclusion and apply learnings to future recommendations
Apply principles of budgeting and ROI to maximize investment opportunities
Ensure up‑to‑date marketing information with Kroger, such as digital search tags, keywords, online presence including images, and more
Requirements Bachelor’s Degree in an appropriate business‑related subject
4 years of relevant experience in shopper‑focused marketing
Strong communication skills
Strong attention to detail, adaptability, and emotional intelligence
Strong ability to think and act strategically
Advanced skills in MS Office
Experience with AI a plus
Ability to adapt to changing technology and learn new digital interfaces quickly
Strong speaking skills and ability to present complicated material in an easy‑to‑process manner to upper‑level and executive management from Shankman, clients, and key accounts

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