Assistant Marketing Manager

Responsibilities

Provide support and oversee the lifecycle management of Traverse and Chevy Safety Assist

Collaborate and deliver in developing positioning, marketing strategy, strategic briefs, and marketing plans for Traverse and Chevy Safety Assist

Leverage marketing information, segment trends and competitive facing material to uncover key consumer insights

Lead the development of monthly go-to-market plan recommendations including sales forecast, competitive/market intelligence, product mix, and incentive requirements

Ensure all consumer communications are messaged effectively and with correct information

Develop comprehensive launch plan for mid-cycle and new major product launches

Collaborate with Centers of Expertise to refine strategies and plans

Collaborate with supply chain, scheduling, and order fulfillment teams to drive creative resolution to production and forecasting issues

Interface with the research community to develop insights for current and future product

Participate in trade-off decisions/conflict resolution between Centers of Expertise

Develop communications message based on critical product attributes and market trends

Develop content for product training as the SME of the vehicle

Analyze data with cross-functional communications on incentive strategy and execution

Manage the marketing vehicle fleet and provide support for cross-functional pattern ordering

Leverage strong Data & Analytical skills to develop recommendations for current and future vehicle products

Implement innovative strategies to elevate the customer experience

Provide direction on creative work in terms of scope, key messages, and customer target.

Requirements

Bachelor’s degree required

5+ years of brand/product marketing, market research, consumer insights or dealership field sales experience

Proven working experience in project management

Ability to work well in a complex team environment

Ability to work effectively with others

Ability to effectively manage multiple assignments and prioritization to meet deadlines

Ability to synthesize data into critical information

Ability to make/recognize effective trade-off decisions that balance multiple considerations

Excellent oral and written communications skills

Highly developed presentation skills both in the development and delivery of presentation

Proven ability to use complex data to form in-depth analytical insights

High level of expertise within Microsoft Office Suite, specifically Excel and PowerPoint

Ability to travel, 10-15% Domestically

Hard Skills

brand marketing

product marketing

market research

consumer insights

project management

data analysis

sales forecasting

incentive strategy

launch planning

competitive intelligence

Soft Skills

team collaboration

communication skills

presentation skills

prioritization

decision making

conflict resolution

customer experience enhancement

synthesis of data

creative problem solving

multi-tasking

#J-18808-Ljbffr