Marketing Manager , PARP Traffic

Program Management Across Customer Journey Awareness - lead efforts for top‑of‑funnel initiatives
Conversion - lead experiments to facilitate customers' conscious choice to select pickup as their delivery method/differentiation from other delivery options
Engagement - develop understanding of customer insights unique to marketplaces to identify tactics to engage customers, driving loyalty and decreasing attrition
Campaign Management Create marketing campaigns across multiple channels
Own end‑to‑end campaigns, helping to automate launch processes
Own incentive promotions in marketing channels and incentive expansion pilots
Design, manage and execute landing page rebuild WW
Experience 8-12 years of product marketing or related experience
Experience in B2B and/or B2C marketing
Experience in developing, forecasting and testing incentive promotions
Skills Strong analytical and data‑driven decision making
Excellent written and verbal communication
Project management and cross‑functional leadership
AI fluency
Education Bachelor's degree required
Background in marketing, business, or technical field
Basic Qualifications 3+ years of professional non‑internship marketing experience
7+ years of developing and managing marketing or channel programs experience
Experience using data and metrics to drive improvements
Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
Experience building, executing and scaling cross‑functional marketing programs
Experience in online marketing channels such as social media marketing, display advertising, and search engine marketing
Experience producing marketing promotional material for Owned & Operated channels
Preferred Qualifications Knowledge of HTML, SQL, Excel
Experience with Tableau, SQL, or basic data‑mining
Equal Opportunity and Inclusive Culture Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you're applying in isn't listed, please contact your Recruiting Partner.
Compensation and Benefits The base salary range for this position is listed below. Your Amazon package will include sign‑on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits.
USA, NY, New York - 132,000.00 - 185,000.00 USD annually
USA, WA, Bellevue - 120,000.00 - 162,300.00 USD annually

#J-18808-Ljbffr