Marketing Manager

This role owns all marketing functions including paid advertising, CRM management, email and SMS campaigns, content creation, social media, community events, vendor management, and performance reporting while serving as the primary marketing resource for the organization. The Marketing Manager plays a critical role in building scalable marketing systems, optimizing patient acquisition efforts, and creating a consistent brand experience that supports exceptional patient care and sustainable business growth. This is a hybrid role and requires an onsite presence to complete job responsibilities. Candidates local to Vancouver, WA are preferred.

ABOUT CLOVER PODIATRY
Clover Podiatry is a comprehensive foot and ankle care practice based in Vancouver, Washington, dedicated to helping patients achieve lasting mobility, comfort, and overall foot health through personalized, evidence-based treatment. Led by Dr. Tek Fish, the practice specializes in diagnosing and treating a wide range of foot and ankle conditions, including sports injuries, heel pain, bunions, diabetic foot concerns, nail and skin disorders, fractures, and other lower extremity conditions using both conservative and advanced surgical solutions.

Clover Podiatry combines compassionate patient care with modern technology, customized treatment plans, and innovative services such as custom orthotics, laser therapy, wound care, and minimally invasive procedures to deliver exceptional clinical outcomes. Built on a foundation of professionalism, integrity, education, and patient-centered care, the practice is committed to empowering individuals to live active, pain-free lives through comprehensive treatment and long- term preventive care.

Through its experienced clinical team, personalized approach, and dedication to excellence, Clover Podiatry continues to serve as a trusted provider of comprehensive foot and ankle healthcare for patients throughout Southwest Washington.

SUCCESS LOOKS LIKE

Marketing campaigns consistently generate qualified patient leads while maintaining strong return on advertising spend and measurable business growth

CRM, email, and SMS marketing systems operate efficiently with accurate patient segmentation, timely follow-up, and improved patient engagement throughout the patient journey

Community events, referral initiatives, and brand awareness activities strengthen Clover Podiatry’s reputation while creating new patient acquisition opportunities

Marketing vendors, agencies, and contractors are effectively managed through clear expectations, accountability, and measurable performance outcomes

Leadership receives accurate marketing reports, campaign insights, and strategic recommendations that support informed decision-making and continuous marketing improvement

OBJECTIVES

Develop and execute an integrated marketing strategy that supports patient acquisition, brand awareness, and long-term business growth objectives

Manage Google Ads, Local Services Ads, Meta advertising, and other paid marketing campaigns by monitoring budgets, optimizing performance, and improving return on investment

Administer the HIPAA-compliant GoHighLevel CRM platform including campaign automation, lead management, patient communication, and workflow optimization

Develop and manage email and SMS marketing campaigns that support patient engagement, appointment scheduling, retention, and reactivation initiatives

Create engaging content for social media, website updates, digital campaigns, and patient education using photography, video, graphic design, and written communications

Coordinate community outreach initiatives, sponsorships, educational events, and local marketing activities that strengthen relationships within the surrounding community

Manage relationships with external marketing vendors, agencies, freelancers, and contractors while ensuring projects are completed on time and within budget

Monitor marketing performance using analytics, attribution reporting, and key performance indicators to identify opportunities for optimization and business growth

Support the development and promotion of cash-pay services, specialty treatments, and new service offerings through targeted marketing initiatives

Maintain brand consistency across all marketing materials, digital platforms, advertising campaigns, and patient communications

Research market trends, competitor activity, and emerging marketing opportunities to recommend innovative strategies that enhance practice growth

Build scalable marketing processes, documentation, and operational systems that support future department expansion and long-term organizational success

COMPETENCIES

Strong knowledge of digital marketing strategies including paid search, social media advertising, email marketing, and patient acquisition campaigns

Experience managing CRM platforms with preference for GoHighLevel or similar marketing automation systems

Working knowledge of Google Ads, Local Services Ads, Meta Ads, campaign budgeting, attribution, and marketing analytics

Strong content creation skills including copywriting, photography, video production, and social media management

Proficiency using Canva, Adobe Creative Suite, or similar graphic design platforms to develop professional marketing materials

Strong understanding of branding, customer experience, and healthcare marketing best practices

Excellent project management skills with the ability to manage multiple initiatives, priorities, vendors, and deadlines simultaneously

Strong analytical skills with the ability to interpret marketing metrics and translate data into actionable business recommendations

Excellent verbal and written communication skills with the ability to collaborate effectively across clinical, administrative, and external teams

Highly organized, self-directed, and capable of working independently while maintaining accountability for marketing outcomes

Ability to build productive relationships with vendors, community partners, and internal stakeholders that support organizational objectives

Commitment to continuous learning, creativity, innovation, and delivering measurable business results through strategic marketing initiatives

EDUCATION AND EXPERIENCE

Bachelor’s degree in Marketing, Communications, Business Administration, Digital Marketing, or a related field preferred

3+ years of progressive marketing experience with responsibility for digital marketing, campaign management, and lead generation required

Experience managing Google Ads, Local Services Ads, Meta advertising, or similar digital advertising platforms required

Experience using CRM and marketing automation platforms such as GoHighLevel, HubSpot, Salesforce, or similar systems preferred

Experience developing email marketing, SMS marketing, content marketing, and social media campaigns required

Experience creating graphic design, photography, video, or multimedia content preferred

Experience managing external vendors, agencies, freelancers, or marketing contractors preferred

Healthcare, dental, medical practice, wellness, or professional services marketing experience preferred

Strong understanding of marketing analytics, campaign reporting, and attribution tracking required

Ability to work onsite or in a hybrid work environment while supporting community events and content creation activities required

PHYSICAL REQUIREMENTS

Ability to work at a computer for extended periods while developing campaigns, managing digital platforms, and analyzing marketing performance

Ability to travel locally to support community events, outreach activities, content creation, and marketing initiatives as needed

Ability to lift and transport marketing materials, displays, or event supplies weighing up to 25 pounds occasionally

Ability to operate photography, video, and presentation equipment during content creation and promotional activities

Ability to maintain flexibility, organization, creativity, and professionalism while managing multiple marketing priorities in a fast-paced healthcare environment

COMMITMENT TO DIVERSITY
As an equal opportunity employer committed to meeting the needs of a multigenerational and multicultural workforce, Clover Podiatry recognizes that a diverse staff, reflective of our community, is an integral and welcome part of a successful and ethical business. We hire local talent at all levels regardless of race, color, religion, age, national origin, gender, gender identity, sexual orientation or disability, and actively foster inclusion in all forms both within our company and across interactions with clients, candidates and partners.

#J-18808-Ljbffr