Director – Influencer & Social

Responsibilities

Build and maintain long‑term relationships with content creators, talent agencies, management companies, and physicians/KOLs
Identify, vet, and audit influencers using tools such as Brandwatch; maintain and grow a proprietary internal talent contact database
Manage influencer campaigns across a range of tiers, including nano/micro, macro, phys‑influencers, and celebrity spokespeople
Negotiate influencer contracts, ensuring clear scope, timelines, deliverables, usage rights, exclusivity windows, and compliance
Translate marketing goals into clear, inspiring creative briefs; oversee content development from concepting and storyboarding through to posting
Develop and execute earned influencer programs including product seeding, gifting moments, and in‑office aesthetic treatment experiences
Maintain a current understanding of FDA and FTC regulations as they relate to social media and influencer marketing for healthcare and regulated brands
Monitor for and share the latest creator economy trends and competitive activations to keep clients at the forefront of the industry
Set the strategic direction for organic social across client accounts, including both branded and unbranded programs
Lead content calendar development, including copywriting, design briefs, and multimedia assets, to drive engagement and achieve client KPIs
Identify opportunities around key cultural moments to propose new initiatives
Advise on paid amplification of social media and influencer content; working knowledge of paid social required, independent campaign management is not expected
Collaborate with the Strategy & Insights team to set meaningful KPIs for each campaign
Track and analyze KPIs to ensure results align with overall strategies
Present insightful performance reports to clients and internal leadership with pivotal insights, trends, and actionable recommendations for optimization
Execute day‑to‑day workflow across direct reports, peers, clients, vendors, and freelancers to ensure seamless campaign execution
Develop and lead client strategy with an emphasis on results‑driven tactics, excellent client service, and budget management
Serve as a strategic and creative thought partner to clients, anticipating needs, and proactively bringing forward new ideas
Collaborate with VP to craft new business proposals and pitch new business
Manage and mentor SAEs/AEs, acting as a daily coach to support professional development and workload prioritization
Work with VP to expand team capabilities and identify tools that support effective execution
Serve as a key operational link between internal and external teams to ensure cross‑functional alignment; manage up to ensure visibility and momentum with senior leadership
Requirements

Minimum 8–10 years of digital experience with a strong focus on influencer and social media
4+ years of management experience
Agency experience is a must
Previous experience working at a PR agency with a strong digital practice or social/influencer agency with PR collaboration experience
Beauty industry experience required; consumer healthcare strongly preferred
Robust end‑to‑end influencer experience: talent identification, vetting, contracting, relationship management, content development, and measurement
Established relationships with influencers and talent agents across beauty and/or healthcare categories
Excellent written communication skills across formats: client emails, social copy, creative briefs, and presentations
Advanced knowledge of Instagram, TikTok, YouTube, LinkedIn, Facebook, and emerging platforms
Working knowledge of paid social platforms (e.g. Meta Ads Manager, etc.); independent campaign management not required
Experience with influencer and social media management tools (e.g. BrandWatch, etc.)
Proficiency in Microsoft Office Suite; experience in Canva and Airtable a plus
Strong project management skills and organizational skills; ability to manage multiple campaigns simultaneously
Bachelor's degree in Marketing, Communications, Public Relations, or related field

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