Audience Services Coordinator
Full-Time Position
American Stage | St. Petersburg, FL
Founded in 1977, American Stage is Tampa Bay's longest-running professional theatre company and a vital part of the St. Petersburg arts community. We produce bold, engaging work that reflects the diversity and vitality of our region, from Mainstage productions to large-scale outdoor performances at Demens Landing.
Position Overview
American Stage seeks a dynamic, hospitality-driven Front of House (FOH) Coordinator to lead audience services while actively driving ticket sales and revenue.
This role blends customer experience with sales strategyengaging patrons across phone, email, in-person interactions, and community events to increase ticket purchases, subscriptions, and overall audience loyalty. The FOH Coordinator is both a service leader and a front-line salesperson, ensuring every interaction is welcoming, informed, and revenue-conscious.
Position Details
Status: Full-Time
Compensation: $38,000 - $42,000
Benefits: Vacation and Sick time and federal holidays observed. Medical, dental and vision insurance.
Schedule & Work Environment
This is a primarily in-person role requiring evening and weekend availability. Flexibility and reliability are essential, particularly during high-volume spring performances and events.
Reliable transportation is required to support multiple venues and off-site activations.
Key Responsibilities
Sales & Revenue Generation
- Proactively sell tickets, subscriptions, and add-ons via phone, email, and in person
- Upsell single tickets to packages and premium experiences
- Conduct outbound calls and targeted email outreach to drive sales
- Represent American Stage at community events, tabling opportunities, and activations
- Support subscriber retention and renewal efforts
- Meet or exceed individual and team sales goals
Box Office Operations
- Process ticket sales, exchanges, subscriptions, and donations
- Manage will call and patron accounts
- Handle pre-show sales and performance settlements
- Reconcile cash drawers and maintain accurate reporting
House Management & Audience Experience
- Serve as House Manager when scheduled
- Lead pre-show staff and volunteer briefings
- Oversee lobby operations, seating, and accessibility needs
- Resolve patron concerns with professionalism and care
Merchandise & Concessions
- Oversee sales, inventory tracking, and reconciliation
- Train and supervise support staff or volunteers
- Maximize per-cap revenue through effective merchandising
Volunteer Coordination
- Recruit, schedule, and supervise volunteer ushers
- Foster strong relationships to support retention
Park, Off-Site Events & Community Engagement
- Support high-volume outdoor productions and off-site performances
- Manage ticketing, audience flow, and on-site sales
- Assist with special events, fundraisers, and outreach efforts
- Distribute marketing materials and support grassroots promotion
Qualifications
- Experience in sales, customer service, hospitality, or live events
- Proven ability or comfort with direct sales, upselling, and outreach
- Strong communication and relationship-building skills
- Organized, adaptable, and calm under pressure
- Comfortable working evenings, weekends, and outdoors
- Reliable and consistently available