Job Description
What You’ll Do
Media Negotiating & Buying
- Oversee and assist in RFP creation and review of partners/site responses, compiles proposal analysis and drive partner negotiations
- Ensure accuracy of insertion orders within internal systems tool to reserve advertising space and is responsible for accuracy of plan details and confirmation of delivery ensuring proper protocol
- Collaborate with key partners during planning process, including Partners, Creative Agencies and biddable activation teams (e.g. Paid Search, Paid Social, Programmatic)
- Work alongside other Horizon Media teams (Business Solutions, Investment, etc.) towards 360 partnerships, incorporating relevant extensions
Reporting & Analysis
- Monitor and report on media campaigns on an ongoing basis, providing an active voice communicating optimization opportunities and challenges to internal teams, media partners and the client
- Parse through partner ad verification and ad server data to provide critical thinking and analysis, as well as draw conclusions and discover actionable implications
- Responsible for providing data for dashboards/Excel trackers, as needed by account, ensuring accuracy and validity of data shown
- Effectively communicate optimization strategies, challenges and opportunities across display, mobile, social and video
Relationship Management
- Develop and maintain strong, mutually beneficial relationships with Horizon Media departments to facilitate problem solving, i.e. Business Solutions, Traffic, Operations, as well as clients and vendors
- Have foresight and understanding of projects to maintain and adjust timing of deliverables for team at large, communicating changes to managers and leadership
- Apply knowledge of current/previous clients' specific business and industry to enhance and further relationships
- Begin serving as a resource and trusted partner for clients
Team Management & Delegation
- Contribute to other junior team member(s) development (train Assistant Planners and Planners, onboard new Senior Planners)
- Schedule check ins with junior team members, identifying goals and opportunities for career development, contribute to performance management
- Guide team in setting goals, project tasks and timelines
- Utilize past experiences to develop Planner’s mentorship skills and abilities
- Provide education on best practices, media principles, and industry at large
- Participate in interview process for Assistant/Planner roles
Digital Media Strategy
- Collaborate with supervisor on strategy, guiding assistant and planner in plan development
- Employ Horizon Media’s suite of planning, evaluation and buying tools for application/analysis into competitive landscape, target digital consumption support, plan development and reporting
- Ensure digital strategy fits into overall brand communication goals
- Participate in team brainstorms to kick off plan and consideration set development
- Monitor trends, tools, opportunities and applications within digital environments, and appropriately apply that knowledge to campaign strategy and client goals
- Guide and participate in creation and presentation of media specific documents such as media plans, objectives and strategies decks, and other related functions
Campaign Management & Execution
- Oversee trafficking and site tagging, follow through to ensure sites are enabled, and functioning properly
- Ensure accuracy of specs documents and that all materials are received from creative agency
- Delegate and provide direction on campaign post launch information (i.e. screenshots, links and placement information) to demonstrate proof of placement for clients
- Work alongside assistant media planner and media planner on mid-campaign reconciliation, billing, pacing, campaign validation and brand safety
Who You Are
Interested in the digital landscape and a desire to innovate and keep up with t
#J-18808-Ljbffr