Product Marketing Manager

Growth Strategy & Product Marketing Manager - Consumer Assisted Services
Location: San Diego, CA (Remote)
Employment Type: Contract

About Our Client
Our client is a well-established leader in consumer tax preparation and financial software, serving millions of individual and small business customers each year. The company offers a portfolio of self-service and expert-assisted tax preparation solutions, combining technology with human expertise to help customers file with confidence. With a strong focus on innovation, customer experience, and data-driven decision-making, the organization operates at significant scale across a highly seasonal, high-volume consumer business.
Job Description
This role sits within the Growth Strategy team supporting the company's Consumer Assisted product line, with a focus on its expert-led, full-service tax preparation offering. The Growth Strategy & Product Marketing Manager will own strategy and execution across the full customer journey - from top-of-funnel acquisition through onboarding, retention, re-engagement, and lifecycle marketing.
The ideal candidate will bring a mix of strategic thinking, strong communication skills, and hands-on growth/marketing strategy experience gained in a fast-paced, cross-functional environment. This person will use qualitative and quantitative research, customer insights, and A/B testing to influence product roadmaps and shape go-to-market strategies that improve business outcomes.
This role partners closely with teams across Assisted and Core Strategy & Marketing, Product Management, Customer Success, Research, Analytics, and Finance, and will play a key role in translating growth strategy into actionable programs, messaging, and creative execution.
Duties and Responsibilities

Coordinate go-to-market channel execution and support product marketing to drive expert-led marketing and top-of-funnel opportunities for both new customer acquisition and returning user re-engagement.
Drive development and execution of growth strategies and end-to-end customer experiences, with a focus on the returning user experience, onboarding, and lifecycle.
Use qualitative and quantitative research, customer insights, and A/B testing to influence product roadmaps and deploy data-driven growth strategies.
Optimize customer journeys across entry points, landing experiences, and navigation for a portfolio of assisted product offerings.
Leverage customer insights and competitive analysis to unlock growth and inform strategic decision-making.
Own the customer problem and collaborate with Research to build deep insights on full-service customers.
Partner with Product and Customer Success to launch features and expert-led experiences that support acquisition, retention, and lifecycle conversion.
Drive returning-user messaging hierarchy, service messaging, product assets, and seasonal readiness planning.
Collaborate with cross-functional Growth and Product Marketing teams to translate strategy into actionable programs, messaging, and creative toolkits.
Independently manage strategic projects and resolve complex issues through cross-functional collaboration.
Partner with Analytics and Product Marketing to evaluate strategy performance and recommend in-season and off-season pivots.
Required Experience/Skills

10+ years of professional experience in growth or product marketing, with a focus on re-engagement and retention.
Experience in top-of-funnel channel strategy, activation, and execution, as well as pricing, retention, re-acquisition, and lifecycle marketing.
Proven experience influencing and collaborating with cross-functional teams to deliver measurable growth.
Demonstrated success designing and executing integrated marketing and growth strategies across digital and offline channels.
Strategic mindset with the ability to integrate business priorities into short- and long-term plans.
Self-starter with a track record of proactive leadership, prioritization, and managing multiple workstreams simultaneously.
Strong written and verbal communication skills, with the ability to convey strategic objectives and results to senior leadership.
High levels of ownership, initiative, and a drive to achieve measurable performance results.
Track record of making principled, data-based business decisions while managing ambiguity.
Strong experience uncovering qualitative and quantitative customer insights to inform end-to-end customer experiences.
Strong data analysis skills, including hypothesis-driven testing and translating results into recommendations.
Nice-to-Haves

Experience working with or leading expert-led or service-based business models.
Pay & Benefits Summary

$95/hr W2

Call-to-Action
Ready to drive growth strategy for a leading consumer financial services brand? Apply today!
Growth Strategy | Product Marketing | Go-to-Market | Customer Lifecycle Marketing | A/B Testing | Retention Marketing | Consumer Marketing | Cross-Functional Leadership | Tax Software | Financial Services