Business Development Executive

As a global marketing experience company, Quad's goal is to help our clients win every day. We use our data-driven integrated marketing and manufacturing platform to streamline solutions for our clients, reduce friction and enhance their marketing spend effectiveness. We've built a rich legacy by believing in our people, allowing them to act like owners and to take charge of their own success. Whether an operator, sales rep, a graphic artist or a clinician, we're all driven to perform at our best- for ourselves and our clients. At our core, we're a company that believes we can always create a better way.

GENERAL PURPOSE OF JOB

The Business Development Executive is responsible for generating profitable new business by leading with Quad's industry-leading print and direct mail manufacturing capabilities while expanding client relationships through Direct. A Quad Agency's full suite of marketing services.

This role develops enterprise relationships with new and existing clients, identifies growth opportunities, uncovers business challenges, and connects clients with integrated solutions spanning print production, direct mail strategy, audience intelligence, data, creative, campaign execution, measurement and optimization.

The Business Development Executive serves as both a strategic consultant and trusted advisor, partnering with internal subject matter experts to build long-term client relationships that maximize customer growth and lifetime value.

KEY RESPONSIBILITIES

Business Development & Sales

Identify, develop and close new business opportunities across targeted industries and enterprise accounts.

Lead with Quad's print, production and direct mail manufacturing capabilities as the primary market entry point.

Expand opportunities into higher-value agency services including:

Strategy & Planning

Audience Intelligence & Data

Creative Development

Direct Mail + Email, Digital/Social and Landing Pages

Measurement & Analytics

Marketing Optimization

Develop annual territory and account growth plans.

Maintain a healthy pipeline through proactive prospecting, networking, referrals and strategic outreach.

Utilize Salesforce to manage pipeline health, forecasting and opportunity progression.

Meet or exceed revenue, margin and growth objectives.

Client Strategy

Develop executive-level relationships with CMOs, Marketing Directors, CRM leaders and Procurement teams.

Understand client business challenges, growth objectives and marketing priorities.

Position Direct. A Quad Agency as a strategic direct marketing partner-not simply a production vendor.

Lead discovery sessions that uncover opportunities across print and marketing services.

Collaborate with internal strategy, audience, creative and production teams to develop client solutions.

Solution Development

Coordinate internal resources to create compelling proposals, presentations and Statements of Work.

Translate client needs into integrated marketing solutions that combine manufacturing excellence with marketing performance.

Present strategic recommendations that demonstrate measurable business value.

Support pricing strategy alongside Account Management and Finance.

Collaboration

Partner closely with:

Account Management

Strategy

Audience & Data

Creative

Production

Postal

Analytics

Client Success

Ensure seamless transition from business development to account activation.

Continue executive relationship management after implementation to identify future growth opportunities.

Market Leadership

Stay informed on trends in:

Direct Marketing

Print Manufacturing

Postal

Data & Personalization

AI

Marketing Technology

Represent Quad and Direct. A Quad Agency at conferences, trade shows and industry events.

Contribute to thought leadership, client events and marketing initiatives.

JOB REQUIREMENTS

Appropriate education and/or experience may be substituted on an equivalent basis

Education: Minimum of a Bachelor's Degree in Business or Marketing

Experience:

7-10+ years of consultative B2B sales experience.

Experience selling print, direct mail, marketing services or agency solutions.

Proven track record of developing enterprise relationships.

Experience managing complex sales cycles.

Experience presenting to executive leadership.

Knowledge, Skills & Abilities:

Strong consultative selling skills.

Executive presence.

Ability to uncover business challenges before discussing solutions.

Deep understanding of direct marketing and customer acquisition.

Understanding of print manufacturing and production workflows.

Familiarity with audience targeting, CRM, marketing automation and analytics.

Excellent presentation and storytelling skills.

Strong negotiation skills.

Salesforce proficiency.

Ability to collaborate across large matrix organizations.

Strong financial acumen including revenue, margin and ROI discussions.

Experience in customer relationship management (CRM) and other sales tools, including Salesforce, Zoom Info, Winmo

Proficiency in the full Microsoft Suite

Ability to work well in a team and independently

Strong attention to detail and accuracy

Ability to work in a fast-paced and changing environment

Performance/Success Measures

The Business Development Executive will be evaluated on:

New logo acquisition

Print revenue growth

Agency services revenue growth

Pipeline health

Forecast accuracy

Executive relationship development

Cross-sell and upsell success

Client retention and expansion

Collaboration across Quad business units

Employees can be expected to be paid an annualized salary range of $150,000 - $210,000, based on variations in knowledge, skills, experience and market conditions.

#LI-EK1

We offer comprehensive benefits (https://www.bequad.com/benefits) for eligible employees including medical, prescription, dental and vision insurance, 401(k) retirement savings, paid time off, holidays and additional benefits.

Quad is proud to be an equal opportunity employer. We are committed to creating a place of belonging - a space where employees do not need to sacrifice who they are to exist and grow in our workplace. Quad does not discriminate on any unlawful basis including race, religion, color, national origin, disability, gender, gender identity, sexual orientation, age, marital status, veteran status, genetic information, or any other basis prohibited by applicable federal, state, or local laws. Quad also prohibits harassment of applicants and employees based on any of these protected categories.

Drug-Free Workplace