Senior Director, Patient Marketing DTC & TV Strategy

Neurocrine Biosciences in California seeks a Senior Director, Patient Marketing to own the DTC strategy and end-to-end execution for the Ingrezza brand. This leader will shape audience segmentation, channel mix, media buying, creative production, and performance analytics to drive patient education and activation.
The role oversees ~$150M in annual media spend across Linear TV, Streaming, Paid Search, Paid Social, and more, and partners with Omnichannel, Analytics, and Market Access teams to

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