Content Strategist at Horizontal Talent in Minneapolis, Minnesota

Digital Content Strategist

We are seeking a talented Digital Content Strategist to join our team for an exciting website redesign project. This role focuses on delivering high-quality digital content that aligns with our strategic goals and enhances user experience. Responsibilities include conducting thorough audits of existing website content to assess relevance and alignment with business objectives, recommending actions for content retention, revision, consolidation, or removal based on audit findings, creating, editing, and optimizing website content to fit new design templates and user journeys, collaborating with cross-functional teams to ensure content consistency in voice, tone, and messaging, applying SEO best practices to enhance content discoverability and user engagement, utilizing AI-assisted tools to draft and scale content while maintaining quality and accuracy, and managing ongoing content updates as the website evolves to keep information current and optimized.
Skills include 5+ years of experience in content strategy, design, or digital content development, proven experience with website redesigns or large-scale content refresh initiatives, strong analytical skills to translate data into actionable content strategies, excellent writing, editing, and content structuring skills tailored for web environments, and familiarity with SEO principles and emerging content optimization techniques.
Preferred skills include experience collaborating with UX/design teams and familiarity with design systems, comfort using AI content tools to enhance efficiency and productivity, ability to balance strategic thinking with high-volume content execution in dynamic environments, and experience developing content targeted at SMB or B2B audiences is a plus.