CRM Manager - Braze

About the role
We are looking for an analytical and results‑driven CRM Manager to join our dynamic Product team. You will own executing and optimizing CRM flows to convert leads and educate existing patients about our services. The ideal candidate will have a strong track record of hitting business goals by deeply understanding how to effectively message to key cohorts.

This role requires onsite presence in our New York City office 4 days a week and does not provide immigration support.

What you will do

Own strategy and execution on CRM automations and campaigns, including creative development and testing across email, SMS, push notifications, and in‑app content

Define and execute on audience segmentation strategies to enhance patient experience and creative messaging

Partner closely with Data team to measure effectiveness across tactics and find opportunities to improve efficiency and/or scale

Create benchmarks and analyze campaign results to determine testing roadmap

Work closely with Product and Engineering teams to ensure patients are receiving important information as we evolve our products and services

Communicate key marketing initiatives and results to broader team and key external partners

What we're looking for

4+ years of experience in CRM / lifecycle marketing in fast‑paced environments with experience executing in Braze preferred

Demonstrated ability to hit business growth goals through strategic cohorting and insights‑driven creative messaging and testing

Data and results‑driven with strong ability to tell a story using data insights and performance results

Excellent problem‑solving skills with track record of using data‑driven approaches to solve complex business problems

Strong communication skills and experience working cross‑functionally with internal creative, data, and product teams and external partners

Desire to stay abreast of current CRM and broader marketing trends and best practices

Highly motivated, detail‑oriented, and a team player

Benefits & Perks

Hybrid work schedule with weekly lunches and stocked fridges

Monthly social committees for company events

18 vacation days, 9 company holidays, 5 sick days, and 2 personal days

Stock options for every full‑time employee

Paid parental leave

401k benefit

Commuter Benefits

Competitive health, dental, and vision insurance options

Compensation
$135,000 — $165,000 USD

We are proud to be an Equal Opportunity Employer and consider applicants for employment regardless of race, ethnicity, religion, color, national origin, ancestry, disability, medical condition, genetic information, marital status, sex, gender, gender identity, gender expression, sexual orientation, pregnancy, childbirth and breastfeeding, age, citizenship, military or veteran status, or any other class protected by applicable federal, state, and local laws. We’re deeply committed to building teams as diverse as the patients we serve and strive to cultivate an environment where everyone can bring their most authentic self to work. We depend on our differences to make our team stronger, our workplace more dynamic, and our product accessible to all of our users.

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