Associate Director, Creative Production & Development

Associate Director, Creative Production & Development
About the Position

As the Associate Director, Creative Production & Development, you will blend creative strategy with hands‑on execution, developing and pitching original, platform‑native video concepts while directing shoots and guiding the post‑production process. You own the complete creative lifecycle of assigned video projects, from concept through final delivery, ensuring all content is innovative, aligns with brand strategy, and drives audience growth on key platforms like YouTube.
Location & Work Arrangement

Hybrid: 3 times a week in New York City, with the ability to work remotely for up to 2 days per week.
Contributions

Creative Development:

Work closely with the Sr. Director to ideate, develop and execute unique, original concepts and formats for new series and videos tailored to platform best practices and strategic brand goals. Research lanes, topics and talent for established or potential series.
Production & Directing:

Direct multi‑camera and doc‑style video shoots, managing both celebrity and non‑celebrity talent on set or remotely to capture compelling content.
Project Ownership:

Manage the entire project scope, timeline and budget in partnership with the Production & Post Operations team to ensure projects are delivered on time and on budget.
Post‑Production Guidance:

Lead the post‑production process, providing clear, constructive creative feedback to editors to guide storytelling, pacing and style from first cut to final delivery.
Stakeholder Partnership:

Serve as the primary point of contact and creative partner for brand stakeholders on assigned projects, effectively communicating the creative vision and managing feedback.
Minimum Qualifications & Job Requirements

5‑7+ years of experience in digital video production with a proven track record of developing and producing high‑performing YouTube‑first content.
Expertise creatively leading projects from concept to completion: pitching, scripting, directing and overseeing post‑production.
Strong creative storyteller with deep understanding of engagement drivers and audience growth on YouTube and other digital platforms.
Experience directing documentary‑style videos and interviewing both celebrity and non‑celebrity talent in a variety of production environments.
Excellent communication and collaboration skills, with experience managing feedback from multiple stakeholders.
Highly organized, self‑motivated and comfortable managing multiple projects simultaneously in a fast‑paced, deadline‑oriented environment.
Active consumer of digital video, hyper‑aware of cultural trends and how they influence new format development.
Passionate, curious and willing to collaborate, test and learn.
Travel Requirements

Approximately 25% travel.
Compensation and Benefits

Pay Range:

New York: $105,000.00 – $125,000.00. (Actual pay may vary based on location, experience and performance.)
Benefits include medical, dental, vision, prescription drug coverage; unlimited paid time off (PTO); adoption or surrogate assistance; donation matching; tuition reimbursement; basic life insurance; accidental death & supplemental insurance; commuter benefits; short‑term & long‑term disability; health savings & flexible spending accounts; family care benefits; generous 401(k) plan with company match; 10‑12 paid holidays annually; generous paid parental leave (birthing and non‑birthing); voluntary benefits such as pet insurance, accident and critical & hospital indemnity coverage; life and disability insurance.
EEO Statement

People Inc. provides equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, public assistance status, veteran status, or any other characteristic protected by federal, state or local law. The Company will provide reasonable accommodations for qualified individuals with disabilities. Accommodation requests can be made by emailing hr@people.inc. The Company participates in the federal E‑Verify program to confirm the identity and employment authorization of all newly hired employees.

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