Jennifer Bett Communications is hiring: Senior Director Influencer and Affiliate

About the Job

Senior Director of Influencer and Affiliate Marketing responsible for establishing and managing influencer and affiliate programs across the client portfolio, focusing on scalable, measurable results and authentic creator relationships.
Position Reports To

AVP of Affiliate Marketing
Core Responsibilities

Strategic Leadership

Lead the strategy, execution, and performance optimization of integrated influencer, creator affiliate, and social commerce programs across a portfolio of clients.
Develop data-informed creator and affiliate strategies that align with client business objectives, leveraging performance insights, platform trends, and audience behavior.
Define timelines, success metrics, analyze campaign performance, and provide strategic recommendations to improve creator mix, content performance, earned reach, engagement, and revenue.
Forecast campaign performance, traffic, sales, and budget allocation based on historical data, platform benchmarks, and program objectives.
Oversee influencer affiliate program strategy, including platform implementation, commission structures, creator incentives, recruitment, and long‑term program growth.
Influencer & Media Expertise

Build, cultivate, and manage high‑impact relationships with creators, talent managers, agencies, affiliate partners, and platform representatives.
Develop creator recruitment strategies that identify emerging and established talent aligned with each client's target audience, brand values, and campaign objectives.
Lead creator negotiations, contracting, gifting strategies, paid partnerships, usage rights, and campaign execution from briefing through reporting.
Partner closely with creators to maximize authentic storytelling, content quality, affiliate performance, and long‑term brand advocacy.
Stay ahead of industry trends across the creator economy, social platforms, affiliate commerce, and emerging technologies to identify new partnership opportunities and innovative campaign approaches.
Collaborate with affiliate and publisher partners to drive incremental revenue while expanding commerce opportunities across the creator ecosystem.
Serve as the senior point of contact for an average of 5‑7 key accounts, providing thought leadership on influencer marketing, creator commerce, and affiliate strategy.
Identify opportunities to expand client programs through new campaign concepts, creator initiatives, platform partnerships, and emerging commerce opportunities, managing stakeholder interests and expectations along the way.
Present campaign strategy, performance insights, and recommendations to senior client stakeholders and executive leadership.
Support the division lead with scope alignment and identifying areas for roster growth.
Build strong relationships and trust with clients while managing ongoing client relations.
Proactively anticipate client needs and questions to ensure the team is always a step ahead.
Push programs forward seamlessly, keeping execution on time and on strategy.
Team Management & Development

Mentor, coach, and develop junior team members while fostering collaboration, accountability, and strategic thinking across the team.
Leverage approved AI tools to streamline research and administrative workflows, improving the speed and consistency of daily tasks while strictly adhering to agency data‑privacy protocols and ensuring every AI‑generated draft undergoes thorough human fact‑checking.
Partner cross‑functionally with PR to deliver integrated creator and affiliate campaigns.
About You

Ideal Profile

Highly analytical and comfortable using data to make decisions and set priorities
Naturally proactive with outstanding attention to detail
Meticulously organized
Skilled writer and communicator
Resourceful and able to balance multiple priorities while maintaining a positive attitude
Qualifications

7+ years of affiliate marketing experience at a start‑up, agency, or similar environment
Affiliate background in e‑commerce or DTC companies preferred; experience in publishing well‑regarded
Existing relationships with a rolodex of influencers and affiliates
Proficiency with 3rd‑party affiliate tools (e.g., Impact Radius, Awin)
Proficiency with 3rd‑party influencer programs (e.g., ShopMy, LTK, Grin, etc.)
Deep knowledge of affiliate marketing and industry best practices
Proven experience in successful client management
Strong project management, negotiation skills, and the ability to work with and analyze technical data
Vaccination against COVID‑19 is a requirement if hired. Candidates may request an accommodation due to disability, a sincerely held religious belief or an exception required under applicable law.
Benefits

Flexible paid time off policy, including vacation + additional paid caregiver leave
4‑day workweeks in the Summer and early closures on Fridays, Fall through Spring
12 weeks of paid leave to bond with a newly born, adopted, or fostered child, with a 6‑month waiting period for full‑time employees
Inclusive holiday calendar and a paid break in December, running from Christmas Eve to New Year's Day
Comprehensive health insurance for all employees, and a 401k matching plan for you to invest in your future
In‑house committees that plan monthly programming as it relates to internships, team‑building, community service, employee recognition, and more
Monthly stipend toward employee's cell phone
Flexible working schedules and a hybrid in‑office schedule with Fridays always remote
No waiting period for paid sick leave
Generous bereavement leave policy, including pregnancy loss
Agency‑wide Mental Health Days
Additional Mental Health paid time away for parents each week
Job Type

Full‑Time
Job Location

Hybrid: 3 days remote + 2 days in‑office in New York, NY, or Beverly Hills, CA; open to fully remote
Contact

careers@jbc-pr.com
Pay is based on several factors, including market location, and may vary depending on job‑related knowledge, skills, and experience.
Jennifer Bett Communications, LLC (“JBC”) is committed to a diverse and inclusive workplace. JBC is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status.

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