Lifecycle Marketing Manager

Who We Are WHY Brands Inc., a parent company of Munchkin, focuses on creating, incubating, and growing the next generation of consumer lifestyle brands. Founded in 1990, Munchkin is the leading consumer product company and most loved baby lifestyle brand behind innovative gear and products for children, mothers, and caregivers. Munchkin has sold billions of dollars of products through our key retail partners: Target, Walmart, and Amazon, and has global distribution in over 50 countries. Curio, a premium brand of curated collections of home goods, launched in 2023. WHY’s vision is to establish an expanding portfolio of innovative businesses that align with its commitment to inventive product design. With over 350+ patents under our belt, we continue to create solutions that leave our customers asking, "How did I ever live without this?" Recognized as #8 on America's Most Innovative Companies list by Fortune Magazine, innovation is the core of our company DNA and has been driving our designs for 30 years!
What You’ll Do Munchkin is seeking a strategic and results-oriented Manager of Lifecycle Marketing to join our growing DTC team. This hybrid role (in-office three days a week) offers a high-impact opportunity to drive revenue growth through customer engagement and retention, increasing customer lifetime value (LTV) across DTC channels. The ideal candidate will be adept at building and optimizing customer journeys, leveraging data, and leading initiatives that foster long-term brand loyalty and will be a champion cross-functional collaborator.
How you will contribute Customer Lifecycle Strategy: Increase Munchkin.com’s repeat purchase rates and LTV by developing and implementing a comprehensive lifecycle marketing strategy focused on customer engagement and retention
Customer Journey Mapping: Design and enhance customer journeys across acquisition, engagement, and retention, creating personalized, data-driven experiences that resonate with Munchkin's diverse customer segments
Retention Marketing Programs: Lead the development of retention programs such as loyalty initiatives, re-engagement efforts and other CRM strategies (email, SMS, direct mail), ensuring campaigns are consistent with brand voice
Subscription Development: Play a key role in developing Munchkin's subscription business with strategies to drive subscriber acquisition, retention, and LTV
Data-Driven Optimization: Use customer insights, data analytics and personalization tactics to fuel retention strategies, continuously testing and optimizing campaigns to improve performance
Cross-Functional Collaboration: Work closely with Marketing, Brand Design, Paid Acquisition, and Website operations teams to build a cohesive customer experience
KPI Monitoring & Reporting: Track, analyze, and report on key performance indicators (KPIs) such as LTV, engagement, and retention, turning insights into actionable recommendations that drive revenue growth
You will have Experience: 6-8+ years in lifecycle, retention, or CRM marketing, with a focus on DTC or e-commerce; CPG experience preferred
Analytical Skills: Strong analytical and data-driven mindset with experience using customer insights and KPIs to drive strategy and decision-making
Technical Skills: Proficient in CRM tools and marketing automation platforms, with experience in data analysis and visualization tools
Customer-Centric Approach: Proven ability to develop strategies that prioritize customer needs, satisfaction, and brand loyalty, in alignment with Munchkin's mission
Cross-Channel Expertise: Hands-on experience managing lifecycle marketing across email, SMS, push notifications, and direct mail
Collaboration: Exceptional interpersonal and communication skills, with a track record of effective cross-functional collaboration
Creative Problem Solver: Innovative thinker with the ability to bring fresh ideas to a fast-paced, mission-driven environment
We Got You Covered As a Great Place to Work Certified company, we are committed to offering the best to our employees. We offer a comprehensive benefits package that includes medical, vision, dental, prescription drug coverage, life insurance, wellness benefits, generous employer-matched 401(k) plan, Paid Childcare Leave, among other benefit plans. Our total rewards are top of market and include competitive salary, bonus and opportunities to earn equity. We focus on supporting employee development and growth.
Salary range: $90,000 - $140,000 DOE
To learn more, visit us at www.munchkin.com.
Munchkin welcomes and values what makes everyone unique. We're proud to be an equal opportunity and affirmative action employer. All hires to our team are based on qualifications, merit and business needs. We recruit, employ, train and promote regardless of race, color, religion, disability, sex, sexual orientation, gender identity, national origin, age, veteran status, genetic characteristic or any other protected status.
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