VP Marketing, Blue Nile

## VP Marketing, Blue NileApplylocations:

R2Net Operations New York, NYtime type:

Full timeposted on:

Posted Todayjob requisition id:

REQ\_81857We have many opportunities available on our other career site pages. Click here to link to our careers page!Our banner is part of Signet Jewelers, a purpose-driven company who believes love inspires love and whose mission it is to enable all people to Celebrate Life and Express Love. Signet Jewelers is also a “Great Place to Work-CertifiedTM” company. Innovation and brilliance – two things that set us apart. Join us!Joining the company at a pivotal moment of digital growth, the Vice President of Marketing is responsible for defining and leading Blue Nile's customer-centric brand, acquisition, and retention strategy.

Reporting to the Blue Nile Brand President and serving as a key member of the Brand Marketing Leadership Team, this executive partners closely with Merchandising, Product, Technology, Finance, Customer Care, and Operations to translate enterprise priorities into compelling, performance-driven marketing strategies that drive traffic, conversion, and long-term brand equity.

This leader is accountable for building distinctive, data-informed, digital-first marketing strategies that accelerate customer acquisition and lifetime value while strengthening Blue Nile's position as a leader in online fine jewelry.**Core Accountabilities**

Brand Strategy & Positioning* Define and evolve long-term brand positioning, messaging architecture, and value propositions that reinforce Blue Nile's leadership in online fine jewelry.* Build a comprehensive annual marketing roadmap aligned to commercial priorities and customer growth strategies.* Elevate brand awareness and differentiation through compelling storytelling, innovative campaigns, and distinctive customer experiences.* Ensure cohesive brand identity and customer experience across all digital touchpoints.Digital & Ecommerce Marketing Strategy* Develop and execute a comprehensive marketing strategy aligned with business objectives, customer needs, and growth priorities.* Lead all e-commerce marketing initiatives, optimizing the online customer journey to improve engagement, conversion, and revenue performance.* Leverage customer insights, analytics, market research, and competitive intelligence to inform strategic decision-making and marketing effectiveness.* Identify new growth opportunities, partnerships, and customer engagement strategies to expand Blue Nile's market presence.Performance Marketing & Budget Stewardship* Oversee performance marketing channels including paid search, SEO, affiliate marketing, display, social media, and emerging digital platforms.* Manage and optimize the marketing budget, ensuring efficient allocation of resources and strong return on investment.* Balance brand-building investment with demand-driving performance marketing.* Establish measurement frameworks and dashboards that link marketing activity to traffic, conversion, and revenue outcomes.Customer Engagement, CRM & Loyalty* Drive customer acquisition, retention, and lifetime value through integrated marketing programs across digital, CRM, loyalty, and brand channels.* Ensure CRM strategy supports lifecycle marketing, retention, and reactivation.* Identify opportunities to deepen engagement through partnerships, PR, influencers, and experiential activations.Cross-Functional Leadership* Serve as strategic marketing advisor to the Blue Nile Brand President and executive leadership.* Partner closely with Merchandising, Product, Technology, Finance, Customer Care, and Operations to deliver cohesive customer experiences and achieve business objectives.* Influence enterprise-level decisions that impact brand and customer experience.People & Culture Leadership* Build, mentor, and develop a high-performing marketing organization focused on accountability, innovation, collaboration, and results.* Assess organizational capability and define development and succession plans.* Foster a culture of innovation, accountability, collaboration, and data-driven decision-making.* Strengthen agency partnerships and external relationships to elevate brand execution.

**Key Performance Indicators (KPIs)*** Revenue & Comparable Sales Growth (% vs. LY and vs. Plan)* Marketing ROI / ROAS* Website Traffic & Conversion Rate* Customer Acquisition Cost (CAC) & Customer Lifetime Value (LTV)* Brand Health Metrics (Awareness, Consideration, Preference)* Customer Retention & Loyalty Engagement* CRM Engagement Metrics* Campaign Performance vs. Objectives* Team Engagement & Retention

**Qualifications*** Bachelor's degree in Marketing, Business, or a related field; MBA preferred.* 12+ years of progressive marketing leadership experience, including senior leadership within e-commerce, specialty retail, luxury, or consumer brands.* Demonstrated success developing and executing customer-centric brand and performance marketing strategies that drive measurable growth and profitability.* Deep expertise in digital marketing, including SEO, SEM, paid media, affiliate marketing, CRM, and lifecycle marketing.* Strong understanding of e-commerce business models, customer acquisition economics, and omnichannel customer journeys.* Demonstrated ability to leverage data and analytics to inform strategic decision-making and optimize marketing performance.* Strong financial acumen and experience managing substantial marketing budgets with ROI rigor.* Exceptional leadership and team development skills, with a track record of building and scaling high-performing teams.* Excellent communication, collaboration, and stakeholder management skills, with the ability to influence at the executive level.* Experience in luxury, bridal, jewelry, or premium consumer brands preferred.
#J-18808-Ljbffr