VP of Marketing

Job Description

Client Summary:
Focus on streamlining to minimize the time and costs associated with payment processing
Offers outsourced Healthcare Revenue Cycle Management (RCM) services
Handles Electronic Remittance Advice (ERAs) electronically, requiring efficient management and consolidation with other payment types
Position Responsibilities:
Take over and continue to manage comprehensive marketing strategy developed by outsourced CMO to support the continued growth of the company.
Drive demand generation programs that deliver a 50% YoY increase in qualified MQLs to support direct sales and partner channels.
Create and execute integrated marketing campaigns to increase lead volume, pipeline velocity, and sales conversion.
Expand brand awareness and thought leadership in the healthcare payments and revenue cycle management space.
Collaborate with the sales team and channel partners to create compelling sales enablement materials, pitch decks, and playbooks.
Manage channel marketing programs with key partners (banks, clearinghouses, EHR vendors) to increase co-marketing and joint pipeline opportunities.
Own marketing analytics and reporting in HubSpot to manage and report on marketing performance and pipeline growth.
Manage company website, including content updates, SEO, and performance tracking.
Lead social media presence across LinkedIn and other relevant platforms as well as some traditional media relations efforts to build awareness and engagement.
Plan and execute participation in industry conferences, webinars, and partner events.
Collaborate with external agencies and freelancers as needed.
Lead and mentor junior marketing team member.
Experience & Skills:
Required Experience and Qualifications:
10+ years of progressive experience in B2B marketing, preferably in healthcare payments or revenue cycle management technology.
Demonstrated success building and scaling demand generation programs for a B2B SaaS company.
Proven experience working in high-growth, VC-backed, early-stage companies.
Strong understanding of revenue cycle management and healthcare provider workflows.
Hands-on experience with HubSpot and modern marketing automation tools.
Excellent written and verbal communication skills.
Ability to work independently, wear multiple hats, and lead cross-functional initiatives.
High comfort level educating internal stakeholders (sales, product, leadership) on marketing strategies and best practices.
Compensation $180k-$200k, Unlimited PTO, health/dental/life insurance, 401k