Principal Growth Marketing Manager - SEO/GEO

Principal, Growth Marketing Manager – SEO/GEO

Datadog is seeking a strategic and data‑driven Principal, Growth Marketing Manager – SEO/GEO to lead our organic growth through content and off‑page strategy.
What You’ll Do

Own Datadog’s content‑led SEO/GEO strategy, defining the topics, formats, and ecosystems that drive measurable growth in traffic and pipeline.
Identify and prioritize high‑impact content opportunities across product areas, and influence cross‑functional teams to bring that content to life.
Map and optimize Datadog’s presence across the full ecosystem of LLM‑ingested content (e.g., YouTube, Reddit, review sites) to improve AI‑driven discoverability.
Design and execute a comprehensive off‑page strategy, including link acquisition, digital PR, and authority‑building initiatives.
Partner closely with the Website Experience team, who own technical SEO, to ensure content is effectively surfaced, indexed, and performant.
Create and contribute to high‑impact content (e.g., flagship pieces, new formats, or experimental channels), setting the standard for quality and SEO performance.
Who You Are

10+ years of SEO experience, ideally in a B2B or high‑growth tech environment.
Proven track record of growing qualified organic traffic and visibility through content strategy, not just technical SEO improvements.
Highly analytical and comfortable working in large datasets (SQL skills a plus) to identify trends, diagnose performance shifts, and quantify opportunity.
Hands‑on experience using enterprise SEO tools such as Conductor and Ahrefs to drive strategy.
Strong understanding and perspective of how traditional search is evolving.
Experience marketing to developers, DevOps engineers, IT operations, or security practitioners, including writing content, is strongly preferred.
Benefits and Growth

Generous and competitive benefits package.
New hire stock equity (RSUs) and employee stock purchase plan.
Continuous career development and pathing opportunities.
Product training to develop an in‑depth understanding of our product and space.
Best‑in‑breed onboarding.
Internal mentor and buddy program cross‑departmentally.
Friendly and inclusive workplace culture.
Equal Opportunity

Datadog is proud to offer equal employment opportunity to everyone regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, veteran status, and other characteristics protected by law. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements.

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