Vice President of Marketing Communications

Holy Family Institute and Nazareth Prep

Vice President of Marketing Communications

Department:

Central Services Administration

Reports To:

Chief Executive Officer (CEO)

Status:

FT, Exempt

Location:

Emsworth / Flexible / Hybrid (as applicable)

Position Summary

The Vice President of Marketing Communications (VP) is a senior executive leader responsible for developing and executing a comprehensive, mission-driven marketing and communications strategy. This role advances the organization's visibility, reputation, and community impact through clear, ethical, and inclusive communications that support program delivery, fundraising, advocacy, and stakeholder engagement. The VP ensures the agency's work is communicated effectively to internal and external audiences, including clients, donors, partners, and the broader community, while reinforcing trust, transparency, and organizational credibility.

Essential Duties and Responsibilities
Lead and execute an integrated marketing and communications strategy that advances the mission, brand, and strategic priorities of HFI and Nazareth Prep.
Serve as a strategic advisor to executive leadership on messaging, brand positioning, reputation management, and public relations.
Ensure consistent, mission-aligned communications across all organizational channels and audiences.
Manage the organization's brand identity, storytelling, and content strategy, including ethical use of client stories, data, and imagery.
Develop and implement marketing communications initiatives to support student recruitment and enrollment at Nazareth Prep.
Direct media relations, spokesperson preparation, and crisis communications planning.
Oversee digital communications, including websites, email marketing, and social media, while providing guidance and training to staff.
Measure and report communications outcomes and engagement metrics to leadership and stakeholders.
Partner with Development and Program teams to support fundraising campaigns, donor communications, grants, events, and organizational publications.
Produce and manage marketing collateral, newsletters, annual reports, and other print and digital materials.
Represent the organization at community events and cultivate relationships that strengthen visibility and engagement.
Manage external vendors, consultants, and creative partners to ensure high-quality execution of communications initiatives.
Required Qualifications

Minimum of 10 years of progressive experience in marketing and communications.
At least 5 years of leadership experience at the senior or executive level.
Demonstrated success in mission-driven, non-profit, healthcare, education, or social service environments.
Strong expertise in brand management, executive communications, media relations, and digital strategy.
Applied knowledge of appropriate supporting technology and applications, including Microsoft Office Suite, Mailchimp, WordPress, Canva, Publisher, Hootsuite, CMS-Website population.
Exceptional written and verbal communication skills.
Ability to collaborate across departments and engage diverse stakeholders.
Preferred Qualifications

Bachelor's degree in Marketing, Communications, Journalism, Public Relations, or a related field; Master's degree preferred.
Experience supporting fundraising campaigns and organizational growth initiatives.
Familiarity with accessibility best practices, data privacy, and crisis communications.
Demonstrated commitment to diversity, equity, inclusion, and trauma-informed communications.
Core Competencies

Strategic Marketing & Communications Leadership
Mission-Driven Storytelling
Executive Presence & Judgment
Relationship Building
Team Development & Mentorship
Adaptability in Complex Service Environments
Physical Requirements:

Ability to safely and successfully perform the essential job functions consistent with the ADA, FMLA and other federal, state and local standards
Ability to maintain regular, punctual attendance consistent with the ADA, FMLA and other federal, state and local standards
Ability to lift or push a minimum of 20 lbs by themselves or up to 50 lbs with the assistance of others
Ability to stay awake for an entire working shift
Ability to verbally de-escalate children during a crisis situation
Capable of frequently climbing stairs and other activities that involve physical exertion (i.e. walking hallways, walking across campus)
Must be able to talk, listen and speak clearly in person / on telephone
Quick physical response to a crisis situation
Must be able to implement CPI (Crisis Prevention Intervention) non-passive behavior techniques

MISSION AND NEED:

Holy Family Institute (HFI) is a 125-year-old Catholic organization with an impeccable history of serving children and families in the Pittsburgh Region. We are one of Pittsburgh's largest social service organizations. We are an independent organization guided by Catholic Social Teachings and serving people of all faiths and backgrounds.

COMMITMENT TO SOCIAL JUSTICE

Holy Family Institute and its affiliated organizations are committed to an environment that respects and values every human being and individual differences. We will invest time and resources to create an inclusive environment for all of our stakeholders. This means we will respect diversity that includes race, ethnicity, gender, socioeconomic status, education, disability, language, and sexual orientation. We also believe that we should be "Faithful Listeners" and embrace diversity of ideas, perspectives, and values. We believe in providing access, opportunity, fair treatment, and advancement for all people. Believing that "God is Found in Everyday Activities" we will do our best to eliminate barriers that prevent full participation in our programs and services. We believe "Loving Relationships" means that all are welcome, all are neighbors, and there are no exceptions. With this belief we aim to create an environment in which any individual or group can feel welcomed, respected, supportive, and valued.

HOLY FAMILY INSTITUTE IS AN EQUAL OPPORTUNITY EMPLOYER

Pay Range:

$70,000 - $80,000 per year