Social Media Marketing Manager (Remote)

What you’ll do here

Develop and implement a comprehensive social media strategy aligned with brand and marketing goals

Assess and evaluate social media calendars across business units to determine best‑fit content for master brand social channels

Assist in development and maintenance of master‑brand social content calendar

Plan, create, and publish engaging content across platforms (LinkedIn, Instagram, Facebook, X, TikTok)

Handle day‑to‑day social media operations, including content calendars and posting schedules

Monitor social channels, respond to comments/messages, and foster meaningful audience engagement

Analyze performance metrics and optimize campaigns to improve reach, engagement, and conversion

Collaborate with creative teams, copywriters, and marketing stakeholders to produce high‑quality content

Partner with internal teams to amplify campaigns, events, and key initiatives

Stay current on social trends, emerging platforms, and best practices to keep content fresh and relevant

Handle paid social campaigns in partnership with media teams, including targeting and performance tracking

Ensure brand consistency across all social media channels

Track competitor activity and identify opportunities for differentiation

Handle multiple projects and deadlines in a fast‑paced environment

Skills you will need here

Bachelor’s degree in Marketing, Communications, or related field (or equivalent experience)

Minimum of 5 years of experience leading social media for a brand, preferably in B2B or corporate environment, bonus points for familiarity with the education sphere

Confirmed experience developing and implementing social media strategies and campaigns

Strong understanding of platform algorithms, trends, and standards

Experience with social media management and analytics tools (Sprout Social, Hootsuite, native insights)

Basic knowledge of paid social media advertising and campaign optimization

Excellent writing, editing, and storytelling skills

Strong analytical skills with the ability to interpret performance data and recommend improvements

Exceptional organization, time management, and multitasking abilities

Strong collaboration and communication skills

Compensation
Click here (https://www.cengagegroup.com
ews/perspectives/2024/cengage-group-total-rewards-philosophy/) to learn more about our Total Rewards Philosophy.

The full base pay range has been provided for this position. Individual base pay will vary based on work schedule, qualifications, experience, internal equity, and geographic location. Sales roles often incorporate a significant incentive compensation program beyond this base pay range.

$67,000.00 - $87,100.00 USD

Equal Opportunity Employer
Cengage is committed to working with broad talent pools to attract and hire strong and most qualified individuals. Our job applicants are considered regardless of any classification protected by applicable federal, state, provincial or local laws.

Accommodations for Applicants with Disabilities
Cengage is also committed to providing reasonable accommodations for qualified individuals with disabilities including during our job application process. If you are an applicant with a disability and require reasonable accommodation in our job application process, please contact us at accommodations.ta@cengage.com.

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