Campaign Manager, Conversion

Overview

Campaign Manager, Conversion – People Inc. is seeking a campaign manager to support and execute the conversion marketing strategy across onsite and in‑app marketing. Reporting to the Director of Conversion Strategy, the role translates the conversion strategy into compelling onsite and in‑app experiences that convert anonymous visitors into known users and known users into paid subscribers. Remote or hybrid work is allowed with an expectation to work from the New York office three times per week.
Responsibilities

Day‑to‑day project management, campaign management, asset trafficking, approvals, QA, performance monitoring, and campaign optimization.
Execute campaigns from concept through launch, coordinating cross‑functionally to ensure projects are delivered on time, on brand, and optimized for performance.
Coordinate campaign assets, timelines, dependencies, and launch readiness across multiple teams.
Maintain campaign calendars and documentation for live and upcoming campaigns.
Monitor and report on campaign KPIs using tools such as Piano, Digioh, Looker, and other dashboards.
Surface insights, propose A/B tests, and recommend optimizations to improve acquisition performance over time.
Work closely with brand, app, magazine, and newsletter teams to align campaign execution with larger brand business goals.
Communicate progress and challenges to stakeholders in a timely and solutions‑oriented manner.
Accountabilities

Convert anonymous site visitors into known users.
Grow newsletter lists.
Drive free‑app downloads.
Upsell free‑app users into paid subscribers.
Implement gating strategy.
Coordinate deployment and monitoring of onsite and in‑app campaigns.
Handle campaign QA, testing, scheduling, and approvals.
Qualifications

Bachelor’s degree or equivalent experience in Marketing, Communications, or a related field.
3–5 years of hands‑on experience in marketing, growth strategy, conversion optimization, subscription marketing, or customer acquisition.
Proven ability to manage end‑to‑end campaign execution, including QA, deployment, and performance tracking.
Knowledge of onsite targeting/segmentation and campaign optimization.
Strong familiarity with tools such as Piano, Wunderkind, Digioh, Braze, Iterable, or similar.
Analytical proficiency in reviewing performance data and making recommendations for improvement.
High level of organization and attention to detail, with experience managing multiple priorities.
Excellent written and verbal communication skills.
Comfort working in a highly matrixed, cross‑functional environment.
Travel

Approximate 5% travel required.
Equal Employment Opportunity

People Inc. provides equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. The Company will provide reasonable accommodations for qualified individuals with disabilities. Accommodation requests can be made by emailing hr@people.inc. The Company participates in the federal E‑Verify program to confirm the identity and employment authorization of all newly hired employees.
Compensation

Pay Range – NewYork: $75,000.00 – $90,000.00; Remote: $65,000.00 – $80,000.00. The range above represents the anticipated low and high end of the pay range for this position and may change in the future. Actual pay may vary and may be above or below the range based on various factors including but not limited to work location, experience, and performance.

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