Marketing Operations Coordinator

The Marketing Operations Coordinator is responsible for connecting marketing strategy, systems, analytics, and cross-functional execution across the SWE Homes Marketing Communications organization.

This role serves as the operational backbone of the department by designing and optimizing marketing workflows, maintaining CRM and reporting systems, improving operational visibility, and translating marketing performance into actionable business insights.

In addition, this role represents the SWE Homes brand through selective customer-facing content, educational storytelling, and participation in marketing initiatives that strengthen brand awareness and trust.

The Coordinator ensures that campaigns, content, lead management, reporting, and operational processes move efficiently across Marketing, Sales, Listings, Lending, Construction, and Operations.

Key Responsibilities

Marketing Operations & Workflow Coordination

Coordinate operational workflows across Marketing, Sales, Listings, Lending, Construction, and Operations.

Design, document, and continuously improve end-to-end marketing workflows.

Standardize marketing intake, approvals, campaign execution, publishing, and reporting processes.

Maintain visibility into project status, priorities, dependencies, and deadlines.

Identify workflow bottlenecks and recommend scalable process improvements.

Support the Marketing Operations Analyst by ensuring field execution aligns with campaign priorities and operational timelines.

CRM & Marketing Systems Administration

Own the structure, maintenance, and optimization of Zoho CRM marketing workflows, automations, and lead pipelines.

Maintain lead routing, lifecycle tracking, tagging, and campaign attribution.

Ensure CRM data integrity and consistency across marketing systems.

Support implementation of automations that improve marketing and sales efficiency.

Partner with Sales and leadership to improve lead handling and conversion processes.

Marketing Analytics & Business Intelligence

Define, maintain, and monitor marketing KPIs across every marketing channel.

Build executive dashboards for weekly, monthly, quarterly, and annual reporting.

Consolidate data across:

CRM

Paid Media

Organic Social

Website

Email Marketing

QR Codes

Phone Calls

Listings

Events

Community Activations

Sales attribution

Analyze campaign performance and identify trends, risks, and opportunities.

Translate marketing data into actionable recommendations for leadership.

Develop executive-ready reports that connect marketing performance to business outcomes.

Support forecasting and budget reporting.

Data Integrity & Systems Integration

Ensure CRM, reporting dashboards, content tracking, phone systems, website analytics, and marketing platforms remain aligned.

Identify discrepancies in attribution, tracking, and reporting.

Maintain reliable data across all marketing systems.

Improve visibility into marketing performance through standardized reporting structures.

Support implementation of new marketing technologies and integrations.

Cross-Functional Coordination

Serve as the operational bridge between Marketing, Sales, Listings, Lending, Construction, IT, and Field Operations.

Coordinate initiatives requiring multiple departments.

Maintain alignment between campaign priorities and operational execution.

Escalate operational risks and execution gaps.

Improve internal communication through standardized workflows, project management, and RACI documentation.

Operational Reporting & Executive Communications

Prepare weekly, monthly, quarterly, and annual executive reports.

Consolidate updates from Growth, Content, Creative, Listings, Analytics, and Operations.

Present marketing performance in a clear, actionable format.

Support leadership with business reviews and strategic planning.

Continuously refine reporting based on organizational priorities.

Brand Ambassador & Customer Engagement

Represent SWE Homes in customer-facing marketing initiatives, educational campaigns, and community activations.

Participate in property tours, testimonials, educational videos, and company events.

Capture customer feedback and market insights that improve marketing strategy.

Support the Content team as an on-camera spokesperson when appropriate.

Reinforce the SWE Homes mission of expanding access to homeownership through authentic storytelling.

Success Metrics

CRM accuracy and lead flow integrity

Marketing dashboard accuracy

Executive reporting quality and timeliness

Workflow adoption across Marketing

Reduction in campaign execution bottlenecks

Reduction in reporting discrepancies

Increased visibility into marketing performance

Cross-functional project delivery

Marketing automation adoption

Operational efficiency improvements

Contribution to customer-facing brand initiatives

Qualifications

3–6+ years in marketing operations, CRM administration, analytics, project management, or business operations

Experience with Zoho CRM or similar platforms

Experience building dashboards and executive reports

Strong Excel, Power BI, Looker Studio, Tableau, or similar reporting experience

Strong project management and workflow documentation skills

Comfortable communicating with executive leadership

Strong organizational and analytical thinking

Comfortable participating in customer-facing marketing initiatives and representing the brand when appropriate

Ideal Candidate Profile
A systems-oriented marketing operations professional who excels at building structure, connecting teams, and transforming marketing activity into measurable business insights while serving as a trusted ambassador for the SWE Homes brand.

What Makes Someone Successful

You think in systems rather than individual tasks.

You proactively identify operational inefficiencies.

You enjoy connecting data with business outcomes.

You simplify complex information for leadership.

You improve workflows before problems occur.

You build accountability through structure rather than authority.

You are comfortable representing the brand when opportunities arise.

Mindset We Value

Ownership

Operational Excellence

Analytical Thinking

Precision

Collaboration

Customer Focus

Curiosity

Continuous Improvement

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