Media Planner

We are seeking a Media Planner based in Los Angeles to support a portfolio of performing arts centers, Broadway tours, museums, and cultural institutions across the country.

This role is ideal for someone with deep paid social and paid search experience, strong cross‑channel planning instincts, and a working understanding of programmatic buying across display, CTV, streaming audio, and DOOH.

You'll play a key role in developing media strategies that drive ticket sales, audience growth, and campaign performance for major theatre and cultural partners in the Los Angeles region. You will work closely with Account Directors, Media leadership, Data & Insights, SEO, and Media Specialists to deliver high‑impact, performance‑driven campaigns.

Responsibilities
Media Strategy & Planning

Develop cross‑channel media strategies rooted in performance KPIs while supporting occasional brand‑building initiatives

Build data‑driven media plans across paid social, search, display, CTV, streaming audio, and DOOH

Conduct audience, market, and competitive research to inform targeting, channel mix, and budget allocation

Partner with Account Directors to translate client goals into cohesive, measurable media strategies

Campaign Execution

Manage end‑to‑end campaign setup, optimization, pacing, and QA across:

Meta Ads Manager, Google Ads, TikTok Ads

Support programmatic planning and activation across platforms such as DV360, MNTN, and StackAdapt

Implement creative testing plans, audience segmentation, and bid strategies to maximize ROI

Performance Analysis & Reporting

Monitor campaign performance and proactively identify insights, trends, and optimizations

Build clear, concise reports using SINE's custom reporting app and, when needed, bespoke Looker Studio dashboards

Present findings to clients with an emphasis on translating complex data into actionable next steps

Cross‑Functional Collaboration

Work closely with Client Team, Data & Insights, SEO, and Media Specialists to deliver integrated, insight‑led campaign recommendations

Contribute to strategic planning, seasonal forecasting, and creative/media alignment

Help strengthen SINE's West Coast presence through thoughtful client service and high‑quality delivery

Industry Knowledge

Maintain and develop an advanced understanding of the industries you and SINE work with, including key players and external agencies

Produce regular industry insights and client case studies to further educate the team and clients on industry learnings, insights and benchmarks

Establish and develop relationships with US media owners

Keep abreast of changes in the California and broader US media landscape

Embody a passion for the sectors in which SINE operates, with a professional curiosity and knowledge of new and emerging businesses and producing talent

Represent SINE at various industry conferences and events, building the company's presence and network

Participate in internal training sessions and knowledge‑sharing initiatives to foster team expertise

About You

5+ years of hands‑on experience in paid media planning and activation, ideally across multiple digital channels

Expert knowledge of Meta, Google Ads, and TikTok Ads, with working familiarity in DV360, MNTN, and StackAdapt

Strong understanding of best practices across display, CTV, streaming audio, and DOOH

Exceptional client‑facing communication and presentation skills

Strong analytical skills and comfort working with campaign data and performance metrics

Able to distill data into simple, meaningful insights and next steps

Highly organized, resourceful, and comfortable managing multiple campaigns simultaneously

Passion for arts, entertainment, and live experiences is a plus

Benefits

$70,000- $90,000, dependent on experience

Generous PTO allowance per year

Access to 401(K) Retirement Plan

Access to Company subsidised healthcare and dental care

Occasional free tickets to live events

Structured personal development, a customised training program and opportunities to attend industry conferences

Opportunities to help further shape the business culture and agency benefits

Location
This role is based in the Los Angeles, California area. Initially, this position will be fully remote. As SINE Digital continues to expand its West Coast presence and establishes a permanent Los Angeles office, the role will transition to a hybrid working model. Therefore, candidates must be based in, or able to commute regularly to, the Los Angeles area, where the future office will be located.

About Us
SINE Digital is a global leader in media, technology, and insights for the live entertainment industry. With offices in London, New York and California, we partner with world‑class cultural institutions and global brands to drive digital and AI transformation, delivering data‑led marketing strategies that maximise ticket sales, elevate brand awareness, and deepen audience engagement.

Our clients include many of the most iconic productions in the West End and on Broadway, alongside some of the world's foremost cultural organizations such as The Nederlander Organization, Mirvish Productions, Center Theatre Group, The National, The Royal Ballet & Opera, LW Theatres, and The Royal Court.

At SINE Digital, we're committed to creating a workplace where people feel respected, valued, and empowered to thrive - just as they are. We believe that diverse perspectives and lived experiences are key to driving innovation, and we're proud to be an equal opportunity employer. Inclusion is more than a policy, it's part of our culture. We welcome talent from all backgrounds, regardless of race, colour, religion, gender identity, sexual orientation, age, nationality, disability, marital status, or any other aspect of identity. If you require any adjustments or support during the recruitment process, let us know at careers@sinedigital.com - we're here to ensure you have what you need to show up as your best self.

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